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Geertrui Mieke De Ketelaere

Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.

To be booked as/for



Speaker, Moderator, Host, Trainer

German, Dutch, English, French

Artificial Intelligence, Robotics, Machine Learning, Human Computation, Ethics, Diversity, Neuroscience, Cognitive Marketing, Business Development, Lifelong Learning


Geertrui Mieke De Ketelaere is an Adjunct Professor at Vlerick Business School. She holds a master's degree in civil and industrial engineering and specialized in robotics and artificial intelligence during her studies. Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics, including IBM, Microsoft, SAP, SAS, and others. From a business consulting perspective, she specializes in defining the AI business canvas, from potential value to predefined risks. With her deep understanding of the hindsight, insight, and foresight of AI technologies, she frequently serves as an expert and coach behind the scenes.

In her public presentations and recent book, Mieke focuses on demystifying the hype around AI. In 2020, the State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as the "Digital Mind." Additionally, she was the runner-up for "ICT Personality of the Year" in Belgium in both 2022 and 2023. Today, Mieke continues to share her vision for the future of AI as a speaker on international radio, television, and conferences.


Artificial Intelligence

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Drivers for Success

The good, the bad and the ugly of AI

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AI has existed for some time, but we are coming to the tipping point: the popularity increases over time, yet there is tension caused by the negative effects of or fear for AI.

Me, myself and my AI

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For the successful adoption of AI, we need more female leaders. Why? As AI projects succeed on 4 factors (data, technology, people and processes), women normally possess the right qualities to lead projects to build real-world AI products more successfully as they fully master the enablement of an environment for collaboration and inclusion.

Generative AI

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Hype, hope or hazard?

Mieke is a unique blend of knowledgeable, thoughtful, and passionate. She explains complex and delicate matters in a simple manner, tailoring her message to the target audience. Mieke was a lot of fun to work with.

In The Pocket

Frederik De Bosschere, Strategy lead

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