Geertrui Mieke De Ketelaere is an Adjunct Professor at Vlerick Business School. She holds a master's degree in civil and industrial engineering and specialized in robotics and artificial intelligence during her studies. Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics, including IBM, Microsoft, SAP, SAS, and others. From a business consulting perspective, she specializes in defining the AI business canvas, from potential value to predefined risks. With her deep understanding of the hindsight, insight, and foresight of AI technologies, she frequently serves as an expert and coach behind the scenes.

In her public presentations and recent book, Mieke focuses on demystifying the hype around AI. In 2020, the State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as the "Digital Mind." Additionally, she was the runner-up for "ICT Personality of the Year" in Belgium in both 2022 and 2023. Today, Mieke continues to share her vision for the future of AI as a speaker on international radio, television, and conferences.