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Generative AI

Hype, hope or hazard?

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During the last months, generative AI has revolutionised the field of AI, allowing for the creation of new and innovative applications that were once unimaginable before. 

This keynote explores history and future value that generative AI brings to companies and society, from creating lifelike visual and audio content to improving medical research and aiding in scientific discovery. 

However, this talk also highlights the potential risks associated with generative AI for people and planet, including issues of misuse abd manipulation. 

By balancing the opportunities and challenges of this cutting-edge technology, we can ensure a bright and responsible future and avoid another AI winter.

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Geertrui Mieke De Ketelaere is an Adjunct Professor at Vlerick Business School. She holds a master's degree in civil and industrial engineering and specialized in robotics and artificial intelligence during her studies. Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics, including IBM, Microsoft, SAP, SAS, and others. From a business consulting perspective, she specializes in defining the AI business canvas, from potential value to predefined risks. With her deep understanding of the hindsight, insight, and foresight of AI technologies, she frequently serves as an expert and coach behind the scenes.

In her public presentations and recent book, Mieke focuses on demystifying the hype around AI. In 2020, the State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as the "Digital Mind." Additionally, she was the runner-up for "ICT Personality of the Year" in Belgium in both 2022 and 2023. Today, Mieke continues to share her vision for the future of AI as a speaker on international radio, television, and conferences.

Geertrui Mieke De Ketelaere

Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.

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