Value Creation with AI
Turn AI potential into tangible business impact
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AI is no longer just a buzzword—it's a tool for transforming how we work, decide, and innovate. In this interactive workshop, Geertrui Mieke De Ketelaere guides participants through a practical journey to discover where AI can truly add value in their own roles and teams.
Using real-life examples, creative ideation techniques, and hands-on exercises, you'll uncover opportunities to automate routine tasks, enhance decision-making, and spark innovation. Learn to map AI ideas, estimate impact, prioritize quick wins, and shape your own AI Opportunity Canvas—a structured approach to turn insights into action.
Whether you're a team leader, innovator, or business strategist, this workshop equips you to move from exploration to execution—and drive real results with AI.
by
Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies.
Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc).
From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes.
In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI.
The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020. In 2024, Mieke was appointed "IT Person of 2024" in Belgium.
Today, Mieke continues to share her vision on the future of AI as speaker on international radio, television and conferences.
Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.
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