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Artificial Intelligence

Drivers for Success

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Today, 80% of projects containing artificial intelligence (AI) ultimately fail to deliver on their intended promises to business. AI teams claims a major source of challenges is to be found in senior leadership who are lacking to see the value it can bring. However, is this the real problem? This keynote takes you behind the scenes of the AI world and looks in a non-technical way at the different components that are needed in order to succeed.

According to research, despite increased interest in and adoption of artificial intelligence (AI) in the enterprise, only companies able to position AI in the new economical model (people, profit & planet) return value when it gets to AI.   

Multiple factors come into play when developing and implementing an AI project: Data, skills, domain understanding, company culture, AI strategy, data strategy, team setup, ... are a just few topics that play a key role in the success of AI projects.  

In this session, it will become clear that the major focus should not be on data and technology, but on people and processes. You will understand the current maturity of the technology and learn what’s needed to move beyond the typical PPP (Pilot, POC & Prototype) phase.  The goal of the session is to guide you towards the successful drivers of AI projects in an accessible way.

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Geertrui Mieke De Ketelaere is an Adjunct Professor at Vlerick Business School. She holds a master's degree in civil and industrial engineering and specialized in robotics and artificial intelligence during her studies. Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics, including IBM, Microsoft, SAP, SAS, and others. From a business consulting perspective, she specializes in defining the AI business canvas, from potential value to predefined risks. With her deep understanding of the hindsight, insight, and foresight of AI technologies, she frequently serves as an expert and coach behind the scenes.

In her public presentations and recent book, Mieke focuses on demystifying the hype around AI. In 2020, the State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as the "Digital Mind." Additionally, she was the runner-up for "ICT Personality of the Year" in Belgium in both 2022 and 2023. Today, Mieke continues to share her vision for the future of AI as a speaker on international radio, television, and conferences.

Geertrui Mieke De Ketelaere

Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.

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