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The good, the bad and the ugly of AI

AI has existed for some time, but we are coming to the tipping point: the popularity increases over time, yet there is tension caused by the negative effects of or fear for AI.

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AI applications are regularly being developed, but the exciting world of opportunities and possibilities includes other issues: privacy, ethics, energy consumption and liability. The discrepancy between what the developers create, what the customer buys, and what the government wants has increased the complexity bias. In this session, we will split the issues in the good, the bad and the ugly.

The good: AI exceeds human intelligence when it gets to areas such as speed of processing, knowledge transfer, decision accuracy and operational modus. However, the human brain still wins on storage size, energy usage and parallel processing and many more points. We need to accept the fact that both forms of intelligence are good, but different.   

The bad: A successful AI project isn’t only about data and technologies, but also processes and people. The bad refers to the typical mistakes made by a company. They can include incorrect training data to match the context, incorrect usage of learning algorithms and unconscious bias.   

The ugly: Some issues aren’t mistakes, but purposeful approaches: fake news, autogenerated speech used to fake video speeches for instance, and more. It is a strong call for 'security by design' and protection for algorithms through legal frameworks, which are currently created.

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Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies.

Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc).

From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes.

In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI.

The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020. In 2022 and 2023, Mieke was runner-up in the selection "ICT Personality of the Year" in Belgium.

Today, Mieke continues to share her vision on the future of AI as speaker on international radio, television, and conferences.

Geertrui Mieke De Ketelaere

Mieke is an extraverted nerd, the engineer who balances profit, people and planet within all digitalisation efforts.

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