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Hermina Van Coillie

Hermina Van Coillie, Dr. in psychology, is a motivation expert, keynote speaker, lecturer in several HRM postgraduate courses, author, senior consultant and business manager at Flourish

English, Dutch


Speaker, Workshops, Trainer, Coach, Consultant


HQ-motivation, Engagement, Trust, Psychological Safety



HR, company culture & leadership; Resilience & wellbeing


Hermina Van Coillie, Ph.D. in Psychology, is a motivation expert, keynote speaker, lecturer in various HRM postgraduate courses, author, senior consultant, and business manager at Flourish. In April 2021, she released her first book, co-authored with Prof. Dr. Anja van den Broeck, titled "Motivating Without Control: Getting Started with Self-Determination Theory in the Workplace!" published by Die Keure. Hermina is a highly sought-after speaker, delivering keynotes, inspiration sessions, masterclasses, workshops, and training sessions for business leaders, HR directors, HR managers, executives, prevention advisors, and coaching teams and management committees for several years. Hermina employs a unique approach, bringing to life one of the most influential psychological theories of this century—scientifically grounded and simultaneously directly applicable to everyone, not only in the workplace but also at home or in sports clubs. Hermina captivates and engages her audience, showcasing her charisma, authenticity, and expertise, along with providing new and practical insights. With years of dedicated research, her narrative is solidly based. She is not merely a motivation guru but a true expert, sharing knowledge without overwhelming her audience with excessive theories. Instead, she unveils what is already inherent in each individual. Her sessions are highly interactive, stimulating the audience with thought-provoking questions, humorous and inspiring anecdotes, and relatable situations. Regardless of the audience's background, be it C-level executives or gardeners, everyone experiences the power and magic of her story. Her audience leaves with actionable insights, ready to implement immediately after the lecture. High-quality motivation is not an end in itself; rather, it serves as the means to achieve peak performance and personal flourishing. The right motivation reduces stress, lowers the risk of burnout, enhances concentration, and promotes an overall sense of well-being—transforming individuals into high performers. Furthermore, Hermina connects this 'high-quality' motivation to numerous HR themes, such as burnout, well-being, leadership, remote and flexible working, absenteeism, performance management, work addiction, work-life balance, compensation, hybrid working, and aging.

Presentations and Topics

HR, company culture & leadership

How to conduct a motivating and non-irritating (performance) conversation?

Lees verder

Make it meaningful!

HR, company culture & leadership

The fascinating dynamic between trust, control, and supervision in the workplace

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And why trust is the solution

HR, company culture & leadership

How do you increase psychological safety in your team?

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A critical success factor for innovation, retention and growth.

HR, company culture & leadership

How do you communicate deeply and with impact?

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Speak the ABC language, and connect deeply with your employees.

HR, company culture & leadership

HQ motivation

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How do you ensure that your employees deliver top performance? And that they feel good and full of energy at work? In short, that your employees, customers and your entire organization blossom?

Testimonials & References

Engagement, motivation ... and how is this linked to well being, performance and retention? Hermina succeeds in communicating recent scientific research in an insightful way. She provokes thought and provides tools to work with this using the ABC method. The great thing is that this can be used in very different target groups. Definitely something we want to explore further.

-- Ingrid Dierckx, HR director Supply Chain (plan, source, make and deliver) Belgium & the Netherlands, Johnson & Johnson

ABC sounds good. But the power of the terms goes much further. Making ABC a daily reality in your leadership practice is less obvious for some of us. With her powerful combination of scientific foundation and to-the-point examples, Hermina inspired the HR team to make our supportive leadership initiatives - and building a culture of trust - even more focused and meaningful.

-- Jan Van Acoleyen, Chief Human Resources Officer Proximus

Hermina is a driven and enthusiastic lady and speaks straight from the heart. With her passion for the ZDT, how motivation works, she easily takes the whole room with her. Her insights are scientifically based and supplemented with numerous examples from business, non-profit and her private life. Motivating your children in the right way is no easy task either. This makes her keynotes very recognizable, directly applicable and inspiring. Hermina makes sure that the ABC of motivation sticks and gives concrete tools that you yourself (as a manager, HR manager, mother or father) can get to work with.

-- Martine Van Camp, HR Country Lead HP Belgium

I was looking last-minute for a worthy speaker for a webinar around motivation so I ended up with Hermina. She exceeded my expectations. Her pragmatic and flexible approach made for a very well prepared presentation. Moreover, she delivered her science-based keynote in a very pleasant, professional manner. And all that in a short period of time. Hermina is highly recommended if you are looking for a specialist in motivation.

-- Toon Schouteden, Product Manager opleidingen bij Cevora

Hermina takes you as a listener into the world of research on human behavior in a playful and approachable way. Whether it is about motivation, communication or leadership, again and again she knows how to convey a number of findings from scientific research in a clear and accessible way to her audience. Larded with examples taken from life, as well as experiences from her personal life. She does not shy away from critical questions and reservations from her audience and succeeds in allowing everyone to find their own value through her connecting way of communicating.

-- Frank Vander Sijpe | Director HR Trends & Insights Securex

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