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How do you communicate deeply and with impact?

Speak the ABC language, and connect deeply with your employees.

More detailed information

The ABC language creates connection and impact. This language is based on self-determination theory, one of the most influential psychological theories of this century, and the basic principles of connecting communication.

In this keynote, you will learn in what ways you can be motivated for your work, how to increase optimal motivations, and what are the crucial components of trust. She uses a handy 'ABC' for this, which goes back to our universal and innate basic psychological needs.

Hermina interactively teaches you the basics of this ABC language, she teaches you how to give feedback, connective communication, and above all, she makes you feel how powerful and useful this language is, at home and at work.

Depending on your needs, Hermina focuses on themes that are alive in your organization, such as feedback, communication, stress, control, letting go, meaningfulness, meaning, impact, resistance to change, etc.

Knowing how to best motivate yourself and others is crucial, and in this keynote you will learn how to do this through your language. 

The scientific background, usability, concrete applicability, fun exercises and anecdotes complete the story

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Hermina Van Coillie, Ph.D. in Psychology, is a motivation expert, keynote speaker, lecturer in various HRM postgraduate courses, author, senior consultant, and business manager at Flourish. In April 2021, she released her first book, co-authored with Prof. Dr. Anja van den Broeck, titled "Motivating Without Control: Getting Started with Self-Determination Theory in the Workplace!" published by Die Keure.

Hermina is a highly sought-after speaker, delivering keynotes, inspiration sessions, masterclasses, workshops, and training sessions for business leaders, HR directors, HR managers, executives, prevention advisors, and coaching teams and management committees for several years.

Hermina employs a unique approach, bringing to life one of the most influential psychological theories of this century—scientifically grounded and simultaneously directly applicable to everyone, not only in the workplace but also at home or in sports clubs. Hermina captivates and engages her audience, showcasing her charisma, authenticity, and expertise, along with providing new and practical insights. With years of dedicated research, her narrative is solidly based. She is not merely a motivation guru but a true expert, sharing knowledge without overwhelming her audience with excessive theories. Instead, she unveils what is already inherent in each individual.

Her sessions are highly interactive, stimulating the audience with thought-provoking questions, humorous and inspiring anecdotes, and relatable situations. Regardless of the audience's background, be it C-level executives or gardeners, everyone experiences the power and magic of her story. Her audience leaves with actionable insights, ready to implement immediately after the lecture.

High-quality motivation is not an end in itself; rather, it serves as the means to achieve peak performance and personal flourishing. The right motivation reduces stress, lowers the risk of burnout, enhances concentration, and promotes an overall sense of well-being—transforming individuals into high performers.

Furthermore, Hermina connects this 'high-quality' motivation to numerous HR themes, such as burnout, well-being, leadership, remote and flexible working, absenteeism, performance management, work addiction, work-life balance, compensation, hybrid working, and aging.

Hermina Van Coillie

Hermina Van Coillie, Dr. in psychology, is a motivation expert, keynote speaker, lecturer in several HRM postgraduate courses, author, senior consultant and business manager at Flourish

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