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Artificial Intelligence for your organization

Updated: Mar 15, 2022

We all have different associations with AI. Some will think of Stanley Kubrick and 2001: A Space Odyssey, others of IBM Watson or Metaverse and personally I link it with chatbots and the Internet of Things.


So, what's the definition then? The problem is that there is no single, universally accepted descriptor for artificial intelligence as there is such a wide range of ways in which AI can support, augment and automate human activities, and learn and act independently. According to Gartner Artificial intelligence (AI) applies advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions and take action.


There is also consensus, though. It is commonly accepted that AI will ultimately reshape how work is done as the technology replaces some tasks typically performed by employees and changes how day-to-day decisions are made. IT and data analysis leaders can use AI techniques to solve a wide array of business problems and can generate significant returns on investment.


That's why AI has made its appearance in several application areas: supply chain management, human resources, finance, customer service, sales and marketing, legal, procurement... This implies also potential risks and raises the topic of AI ethics and privacy. Government will need to step up and provide regulations.


There is so much to be said about AI. The more you read about it, the more questions surface. That's why Speakersbase added some AI experts to its portfolio of keynote speakers who can share their insights with you.


Geertrui Mieke De Ketelaere


Geertrui Mieke De Ketelaere is Director AI at imec (IDLab). She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last 25 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). At imec, Mieke De Ketelaere is responsible for the development of the AI strategy and roll-out.

From a consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the new digital data streams and her understanding of AI technologies, Mieke De Ketelaere is requested by different business schools as a guest speaker on digitalisation. In 2018, she was nominated “ICT Woman of the Year” in Belgium.


In her public presentations, Mieke puts the focus on the demystification of the hype around AI and covers non-technical subjects such as data privacy:

  • Artificial Intelligence, drivers for success.

  • The good, the bad and the ugly of AI: AI has existed for some time, but we are coming to the tipping point: the popularity increases over time, yet there is tension caused by the negative effects of or fear for AI.

  • Me, myself and my AI: For the successful adoption of AI, we need more female leaders. Why? As AI projects succeed on 4 factors (data, technology, people and processes), women normally possess the right qualities to lead projects to build real-world AI products more successfully as they fully master the enablement of an environment for collaboration and inclusion.


Katja Schipperheijn


Another leading lady in tech is Katja Schipperheijn. She is an internationally recognized learning strategist, consultant, author and keynote speaker on learning and engagement in the connected world.

She has a Masters in Economics, an Executive MBA from AMS and recently added Digital Learning Strategies and Algorithmic Business Thinking from MIT Sloan to her personal learning.


Her area of expertise focuses on the symbiosis of people and technology to achieve sustainable growth based on commitment and well-being.



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