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Metaverse: immerse or curse?

If a giant like Facebook/Meta decides to pivot and embrace a tech trend, it's worth paying attention. But what is 'the Metaverse' and what does it mean for your business?

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In this talk we'll unpack the tech, the hype and the potential impact. 

  • What is the Metaverse? Is it more than some gaming? 

  • What's the fuzz about? Why are people paying more for a virtual handbag than for the real deal?  Why did 33 million people watch a Lil Nas X 'concert' on Roblox? 

  • What are businesses like Nike and BMW and  doing with it? What about advertising? What about digital real estate? 

  • What about my industry? What can and should your business do? 

  • How is it related to NFTs and Web3? 

  • ...

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Clients have called Gerrie accessible, enthusiastic and able to bring complex things in a simple way. He can live with that. He loves challenging the status quo, but is also experienced (read: old) enough to understand the value of common sense.

Gerrie has got 25 years of experience in industries that got disrupted by the internet, which makes him a hands-on expert in dealing with the impact of 'digital'. Through his talks and workshops he's inspired and helped a variety of clients, ranging from FMCG corporates to AI start-ups, from government agencies to the World Chambers Congress.

While he's in top of digital trends, the words he uses (too) often are 'user', 'why' and 'alignment'. A few years ago, he was so intrigued by blockchain, that he wrote a book about it ('Blockchain is WTF').

Before he fell in love with digital, he wrote about music, made television, founded 2 companies during his 15 years in London and was a civil servant. #generalist

Gerrie Smits

Chief Curiosity Officer. Intrigued by the impact of tech on business, people & society. Author/Facilitator/Speaker.

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