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Isabel Verstraete

Speaker, workshops, brand strategy expert, and author

Dutch, French, English


Speaker, Workshops, Consultant


Future Brand Strategy, Repositioning, Collaboration, agility, Care for the Planet, The Care Prinicples, CSR, ESG strategy



Business and Strategy; Sales, marketing & customer experience; HR, company culture & Leadership, The Post-Corona Future


As an international keynote speaker, author and seasoned brand consultant, Isabel helps companies pivot toward a caring, sustainable, and impactful business strategy. The CARE strategic framework helps organizations transform with CARE, an acronym that stands for collaboration, agility, reliability, and empathy. Verstraete gives guest lectures with the CARE Principles at reputed universities such as Vlerick, Nyenrode, TU Delft or VU University in Amsterdam. Isabel researched during the pandemic how certain companies deal better with a crisis and discovered there is a pattern behind their success. She wrote a book about it called: ‘Does your brand care? Building a better world with the C A R E Principles.’ The C A R E Principles urges companies to place CARE for people and the planet at the core of the business strategy. Applying the CARE Principles starts internally by taking better CARE of your employees. The strategic model extends to clients, stakeholders, and CARE for the planet and taps into the ESG strategies.

Presentations and Topics

Business and strategy

Introduction to the CARE Principles

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How can you grow your business while enhancing a positive impact on people & planet? 

Business and strategy

Business & Brand Strategy

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How do you do business while taking care of people and planet?

HR, company culture & leadership

Care for your People

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A prerequisite to attract and retain talent

HR, company culture & leadership

Marketing & generational shifts

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How this gen Z fundamentally changes organizations.

Climate, energy & sustainability

Care for the Planet

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Care for the Planet as a strategic pillar in your brand positioning

Testimonials & References

Thank you Isabel, your message had a decent impression on me and and provides more tools to create a better world. 

-- Jerusha van Vliet, product engineer SECRID.   

Thank you so much for the inspirational lecture. 

-- Annemieke Deering, Marketing lead, Shuberg Philis.  

Only few moments in a lifetime, we meet and work with people who inspire and dare to question the common practice. Isabel always comes with effective and trending insights. Now again with her new CARE Principles. Although challenging for many companies, our changing world is in need of our uttermost and best CARE! 

-- Victoria Hemelaer, CMO House of HR.  

It was a great presentation, Isabel! I enjoyed your contribution immensely. The downside is that I now have to perform at your standards 😉. 

-- Henry Robben, Professor Marketing Nyenrode Business University  

Thanks for the inspiring lecture! 

-- José Olde Olthof, Transition Director Cordier by Invivo  

What an inspirational talk Isabel, thank you! 

-- Jeroen van Erp, Innovation Strategist, Fabrique.  

I enjoyed every minute of your lecture, thank you! 

-- Dyantha Vriens, Global Marketing Manager Cyber security at SGB Brightside  

Your book has shaped my thinking on branding. Your lecture has created new insights for our students. 

-- Professor Jos Rath, VU Amsterdam.

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