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Care for your People

A prerequisite to attract and retain talent

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Taking better care of your people is the 1st step in the CARE Principles strategic framework of Isabel Verstraete.


Human Resources needs an update as people demands have moved on, and the war on talent is fierce.

Topics of this keynote include:

  • How can the CARE Principles help you to find and retain people today.

  • How can you get a connected and engaged workforce in these hybrid working times.

  • Prepare yourself for the current and next generations of employee needs.

  • How culture and values are leading strategic tools in the war on talent.

This keynote gets you introduced and inspired by the CARE strategic framework to accelerate your human resources strategy.

#esg #companyculture #purpose #employerbranding #humanresources #impact

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As an international keynote speaker, author and seasoned brand consultant, Isabel helps companies pivot toward a caring, sustainable, and impactful business strategy. The CARE strategic framework helps organizations transform with CARE, an acronym that stands for collaboration, agility, reliability, and empathy. Verstraete gives guest lectures with the CARE Principles at reputed universities such as Vlerick, Nyenrode, TU Delft or VU University in Amsterdam. Isabel researched during the pandemic how certain companies deal better with a crisis and discovered there is a pattern behind their success. She wrote a book about it called: ‘Does your brand care? Building a better world with the C A R E Principles.’ The C A R E Principles urges companies to place CARE for people and the planet at the core of the business strategy. Applying the CARE Principles starts internally by taking better CARE of your employees. The strategic model extends to clients, stakeholders, and CARE for the planet and taps into the ESG strategies.

Isabel Verstraete

Speaker, workshops, brand strategy expert, and author

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