Care for the Planet

Care for the Planet as a strategic pillar in your brand positioning

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Taking better care for the planet is part of Isabelle Verstraete's Care Principles strategic framework.  

With a pragmatic step-by-step approach, this framework helps you to  place care for the planet into the core of your business strategy. 

Get inspired and learn from companies  small and big how they have chosen to grow in a caring & sustainable way.


Isabel Verstraete worked both on the corporate side of the fence as on agency side in France, The Netherlands, and her home country Belgium. Her biggest driver in her job has always been the ability to help brands.

Since 2011 she runs her own strategy consultancy and has been leading strategic assignments in brand strategy, marketing, and product innovation.

During the pandemic, she wrote a book called ‘Does your brand care? Building a better world with the Care Principles.’ The Care Principles is a strategic framework that helps companies grow in a caring and sustainable way.

You can book Isabel as an inspirational keynote speaker or as a strategic sparring partner. The Care Principles strategic toolkit helps companies create a positive impact on people and planet.

Isabel Verstraete

Inspirational keynote speaker and strategic sparring partner for companies who want to grow their business but understand that they need to do that in a different way to remain relevant in this fast changing world.

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