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Introduction to the CARE Principles

How can you grow your business while enhancing a positive impact on people & planet? 

More detailed information

We are living in a transformational decade, with new employee and client demands. 


The CARE Principles' generic insight is about the social and sustainable role companies can play in people's lives. CARE also stands for 4 shifts in how to do business: collaboration, agility, reliability, and empathy. 


By implementing the CARE Principles, companies can take proactive steps to collaborate with stakeholders, increase agility in responding to changes, ensure reliability in their products and services, and demonstrate empathy towards customers and employees. 


This keynote gets you introduced and inspired by the CARE strategic framework to accelerate your ESG strategy and define your social, sustainable and impactful business strategy.


#esg #companyculture #purpose #sustainability #sustainablestrategy #marketing #humanresources #impact

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About 

As an international keynote speaker, author, and seasoned brand consultant, Isabel helps companies pivot toward a caring, sustainable, and impactful business strategy. The CARE strategic framework aids organizations in transforming with CARE, an acronym that stands for collaboration, agility, reliability, and empathy. 


Verstraete delivers guest lectures on the CARE Principles at reputed universities such as Vlerick, Nyenrode, TU Delft, and VU University in Amsterdam. During the pandemic, Isabel researched how certain companies manage crises more effectively and discovered a pattern behind their success. She wrote a book about it called *Does Your Brand Care? Building a Better World with the CARE Principles*. 


The CARE Principles urge companies to place care for people and the planet at the core of their business strategy. Applying the CARE Principles starts internally by taking better care of employees. The strategic model extends to clients, stakeholders, and care for the planet, tapping into ESG strategies.

Isabel Verstraete

Speaker, workshops, brand strategy expert, and author

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