top of page

Introduction to the CARE Principles

How can you grow your business while enhancing a positive impact on people & planet? 

More detailed information

We are living in a transformational decade, with new employee and client demands. 

The CARE Principles' generic insight is about the social and sustainable role companies can play in people's lives. CARE also stands for 4 shifts in how to do business: collaboration, agility, reliability, and empathy. 

By implementing the CARE Principles, companies can take proactive steps to collaborate with stakeholders, increase agility in responding to changes, ensure reliability in their products and services, and demonstrate empathy towards customers and employees. 

This keynote gets you introduced and inspired by the CARE strategic framework to accelerate your ESG strategy and define your social, sustainable and impactful business strategy.

#esg #companyculture #purpose #sustainability #sustainablestrategy #marketing #humanresources #impact

Request a quote


As an international keynote speaker, author and seasoned brand consultant, Isabel helps companies pivot toward a caring, sustainable, and impactful business strategy. The CARE strategic framework helps organizations transform with CARE, an acronym that stands for collaboration, agility, reliability, and empathy. Verstraete gives guest lectures with the CARE Principles at reputed universities such as Vlerick, Nyenrode, TU Delft or VU University in Amsterdam. Isabel researched during the pandemic how certain companies deal better with a crisis and discovered there is a pattern behind their success. She wrote a book about it called: ‘Does your brand care? Building a better world with the C A R E Principles.’ The C A R E Principles urges companies to place CARE for people and the planet at the core of the business strategy. Applying the CARE Principles starts internally by taking better CARE of your employees. The strategic model extends to clients, stakeholders, and CARE for the planet and taps into the ESG strategies.

Isabel Verstraete

Speaker, workshops, brand strategy expert, and author

#1 speakers agency

- Get inspired, learn & grow

bottom of page