As an international keynote speaker, author, and seasoned brand consultant, Isabel helps companies pivot toward a caring, sustainable, and impactful business strategy. The CARE strategic framework aids organizations in transforming with CARE, an acronym that stands for collaboration, agility, reliability, and empathy. 

Verstraete delivers guest lectures on the CARE Principles at reputed universities such as Vlerick, Nyenrode, TU Delft, and VU University in Amsterdam. During the pandemic, Isabel researched how certain companies manage crises more effectively and discovered a pattern behind their success. She wrote a book about it called *Does Your Brand Care? Building a Better World with the CARE Principles*. 

The CARE Principles urge companies to place care for people and the planet at the core of their business strategy. Applying the CARE Principles starts internally by taking better care of employees. The strategic model extends to clients, stakeholders, and care for the planet, tapping into ESG strategies.