Business & Brand Strategy
How do you do business while taking care of people and planet?
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Companies that will remain relevant in the future, understand that they need to strive for a balanced people, planet & profit business model.
How can you pivot your business & brand strategy, keep on growing your business but not at the cost of people or planet?
The CARE Principles strategic framework places CARE for people and the planet into the core of your business strategy and defines what positive impact your brand wants to have on both.
With business cases Isabel inspires you to pivot your business strategy and choose for a caring and sustainable path towards the future. With strategic workshops we define your business and brand
strategy in line with your DNA, values and beliefs.
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As an international keynote speaker, author and seasoned brand consultant, Isabel helps companies pivot toward a caring, sustainable, and impactful business strategy.
The CARE strategic framework helps organizations transform with CARE, an acronym that stands for collaboration, agility, reliability, and empathy.
Verstraete gives guest lectures with the CARE Principles at reputed universities such as Vlerick, Nyenrode, TU Delft or VU University in Amsterdam.
Isabel researched during the pandemic how certain companies deal better with a crisis and discovered there is a pattern behind their success. She wrote a book about it called: ‘Does your brand care? Building a better world with the C A R E Principles.’
The C A R E Principles urges companies to place CARE for people and the planet at the core of the business strategy. Applying the CARE Principles starts internally by taking better CARE of your employees. The strategic model extends to clients, stakeholders, and CARE for the planet and taps into the ESG strategies.
Speaker, workshops, brand strategy expert, and author