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Alain Thys

Unlock the secrets to profit and differentiation with one of Europe’s top customer-centricity veterans

Dutch, English


Speaker, Consultant, Workshops


Customer Experience, Customer centricity, Industry 4.0



Sales, marketing & customer experience; HR, company culture & leadership; Technology, transformation & innovation


Alain Thys is a renowned customer-centricity veteran with over 30 years of experience helping large, complex organizations differentiate and thrive. 

His no-nonsense approach to customer-centricity has enriched the lives of over half a billion customers and 350,000 employees across 100+ countries, creating hundreds of millions in value, and even more smiles. 

As a hands-on advisor to international leadership teams, Alain’s keynotes and workshops offer bespoke insights and practical strategies that inspire, challenge, and deliver actionable results. His expertise in areas such as customer experience, differentiation, and competitive markets has made him a valued sparring partner for businesses seeking a unique edge in today's crowded marketplace. 

Get in touch with us to discuss how Alain can inspire and challenge your leadership team to build an edge in a crowded marketplace.

Presentations and Topics

Technology, transformation & innovation

Industry 4.0. as an answer for the customer’s expectations in 2025

Lees verder

HR, company culture & leadership

How to Be(come) a Customer-centric Leader?

Lees verder

The true meaning of customer-centric leadership

Sales, marketing & customer experience

The Customer Fitness Code

Lees verder

Monetise customer experience

Testimonials & References

"Alain provide a perfect key note opening to our Design Forward event. The audience really appreciated it and his talk was referenced at multiple points during the event (and after!). Ahead of the talk, Alain took the time to understand the brief, our business challenges and was really happy tailor WIP thoughts based on our feedback." 

James Carter, Global Brand Manager, Experian   

“The presentation was extremely well prepared and spot on! Additionally to being a great speaker Alain is a very good moderator and has a very didactic approach”. 

Yasmine Couderc, Group Head of Talent Management, Easyfairs  

"One of the most effective and brilliant sessions on customer-centricity I ever attended".  

Roberta Callarà, Director of Sales & Marketing, Hotel Savoy Rome   

"Alain is a great believer in customer-centricity. Lots of energy and ways to engage with audiences. You see how he connects and has a smooth way of providing insights that really help." 

Maximiliano Pin, Global Project Manager NPS, ING Bank

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