The Customer Fitness Code

Monetise customer experience

More detailed information

Everyone wants to be loved by and profit from their customers. But only few businesses manage to consistently deliver experiences that differentiate them from the competition. Even less are capable of then turning the customer smiles they create into cash.

In the ‘Customer Fitness Code’, Alain demonstrates that customer experience management isn’t as fluffy as many think. It’s a ‘hard’ business discipline that can be measured, managed, and monetised.

By blending practical examples, stories and hard data, he provides teams with the insights they need to practically make customer-centricity a reality in their business.

Organisers and corporate clients that are ready to truly engage can also expand this inspiration session with:

• a live assessment of the company’s state of customer fitness

• bespoke introductory videos linked to the company strategy

• online 'sparring sessions' with practical tips & guidance

• individual coaching for those who want an experience-of-one.


Alain wants to make the world a more customer-friendly place. Over the past 3 decades his work has influenced the experience of over 500 million customers and 350,000 employees in over a hundred countries. This has taught him the hard way what works and what doesn’t when the customer buzzwords fly around.

Today, he shares his expertise with management and executive teams, while continuing to work on more complex customer and employee experience design challenges.

He is the founder and Chief Coach of the start-up Customerfit and has authored, the highly referenced book So You Want To Be Customer-Centric? He is currently working on the The Customer Fitness Code, which will be its sequel.

Alain Thys

Alain inspires audiences from 1 to 1000 with practical ways to profit from customer & employee experience.

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