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How to Be(come) a Customer-centric Leader?

The true meaning of customer-centric leadership

More detailed information

Customer-centric leadership sounds nice in theory. But no one seems to be clear on what it really means. At best, this means that leaders need to improvise. At worst, they fail the business.

In this online inspiration session, 

Alain challenges managers and executives to explore the true meaning of customer-centric leadership. Not in theory, but in practice.

So inspect clear suggestions on ‘inspiring teams’, ‘demonstrating personal commitment’ and ‘helping your people do what is right’ for the customer and the bottom line of the company.

Optionally, the more traditional keynote format, can be expanded with:

• a live assessment of company’s customer-centric leadership behaviours,

• bespoke introductory videos that are linked to the company strategy

• (online) ‘sparring sessions’ with practical leadership tips & guidance

• individual coaching for leaders who want to raise their game


Alain wants to make the world a more customer-friendly place. Over the past 3 decades his work has influenced the experience of over 500 million customers and 350,000 employees in over a hundred countries. This has taught him the hard way what works and what doesn’t when the customer buzzwords fly around.

Today, he shares his expertise with management and executive teams, while continuing to work on more complex customer and employee experience design challenges.

He is the founder and Chief Coach of the start-up Customerfit and has authored, the highly referenced book So You Want To Be Customer-Centric? He is currently working on the The Customer Fitness Code, which will be its sequel.

Alain Thys

Alain inspires audiences from 1 to 1000 with practical ways to profit from customer & employee experience.

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