Gerrie Smits

Chief Curiosity Officer. Intrigued by the impact of tech on business, people & society. Author/Facilitator/Speaker.

Clients have called Gerrie accessible, enthusiastic and able to bring complex things in a simple way. He can live with that. He loves challenging the status quo, but is also experienced (read: old) enough to understand the value of common sense.

Gerrie has got 25 years of experience in industries that got disrupted by the internet, which makes him a hands-on expert in dealing with the impact of 'digital'. Through his talks and workshops he's inspired and helped a variety of clients, ranging from FMCG corporates to AI start-ups, from government agencies to the World Chambers Congress.

While he's in top of digital trends, the words he uses (too) often are 'user', 'why' and 'alignment'. A few years ago, he was so intrigued by blockchain, that he wrote a book about it ('Blockchain is WTF').

Before he fell in love with digital, he wrote about music, made television, founded 2 companies during his 15 years in London and was a civil servant. #generalist


Dutch, English


Technology, Transformation & Innovation, Business, Strategy and Management, Sales, Marketing & Customer Experience


Speaker, Trainer, Moderator


Sustainable business, Ethics, Fair value, Organisation design, Collaboration, Humanity, User-centricity, Zag to the Zig, Impact, Framing, Tangible, Blockchain

Presentations and Topics

Business and strategy

The Future of Business is Alignment

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Beyond 2021, focusing on Digital Transformation or Design Thinking will no longer cut it. Being successful in this increasingly complex and networked world means you’ll have to align the needs and incentives of all your stakeholders.

Sales, marketing & customer experience

The Customer of The Now-Future

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In this talk, Gerrie shows you how to understand consumer-centric trends to use them in your own context. Don’t pre-dict, but start pre-pare for the now-future.

Technology, transformation & innovation

Blockchain: is it still WTF?

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Testimonials & References

Been awhile since I had an AHA moment like I did on stage when you were speaking  

Julia Glidden, CVP Microsoft  

I just witnessed the PERFECT explanation of the blockchain is and it starts with an orange 

Doron Wesly, Chief Marketing Officer.   

That was awesome. Exactly what we needed: clear and full of energy  

Senior Executive SAP  

Simply a fantastic book ! 

(impartial) tech journalist who prefers to stay anonymous

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