Gerrie Smits

Chief Curiosity Officer. Intrigued by the impact of tech on business, people & society. Author/Facilitator/Speaker.

Dutch, English


Speaker, Moderator, Trainer, Workshops


Sustainable business, Ethics, Fair value, Organisation design, Collaboration, Humanity, User-centricity, Zag to the Zig, Impact, Framing, Tangible, Blockchain



Business and strategy; Sales, marketing & customer experience; Technology, transformation & innovation


Clients have called Gerrie accessible, enthusiastic and able to bring complex things in a simple way. He can live with that. He loves challenging the status quo, but is also experienced (read: old) enough to understand the value of common sense.

Gerrie has got 25 years of experience in industries that got disrupted by the internet, which makes him a hands-on expert in dealing with the impact of 'digital'. Through his talks and workshops he's inspired and helped a variety of clients, ranging from FMCG corporates to AI start-ups, from government agencies to the World Chambers Congress.

While he's in top of digital trends, the words he uses (too) often are 'user', 'why' and 'alignment'. A few years ago, he was so intrigued by blockchain, that he wrote a book about it ('Blockchain is WTF').

Before he fell in love with digital, he wrote about music, made television, founded 2 companies during his 15 years in London and was a civil servant. #generalist

Presentations and Topics

Technology, transformation & innovation

Metaverse: immerse or curse?

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If a giant like Facebook/Meta decides to pivot and embrace a tech trend, it's worth paying attention. But what is 'the Metaverse' and what does it mean for your business?

Business and strategy

The Future of Business is Alignment

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Beyond 2021, focusing on Digital Transformation or Design Thinking will no longer cut it. Being successful in this increasingly complex and networked world means you’ll have to align the needs and incentives of all your stakeholders.

Technology, transformation & innovation

The future of finance

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Sales, marketing & customer experience

The Customer of The Now-Future

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In this talk, Gerrie shows you how to understand consumer-centric trends to use them in your own context. Don’t pre-dict, but start pre-pare for the now-future.

Testimonials & References

Been awhile since I had an AHA moment like I did on stage when you were speaking  

Julia Glidden, CVP Microsoft  

I just witnessed the PERFECT explanation of the blockchain is and it starts with an orange 

Doron Wesly, Chief Marketing Officer.   

That was awesome. Exactly what we needed: clear and full of energy  

Senior Executive SAP  

Simply a fantastic book ! 

(impartial) tech journalist who prefers to stay anonymous

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All our speakers are specialised in on-site and online events, from in-company talks, over enhanced webinars to special format interactive sessions!