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The Customer of The Now-Future

In this talk, Gerrie shows you how to understand consumer-centric trends to use them in your own context. Don’t pre-dict, but start pre-pare for the now-future.

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Trying to predict the future is pretty pointless, really.

Instead, it's much more useful if we unravel current trends and map its potential impact on the customer.

Sure, the customer of the Now-Future is tech-enabled, but what is the effect this has? Hyper-personalisation, Digitally Connected,… What is happening now that we can extrapolate into the future?

Also, the customer of the Now-Future will still be a human (in most cases). So how do we use available tools to better understand deeper emotional and social needs? What if wearables can capture our emotions?

And thirdly, customers of the Now-Future will be more aware. It is very likely that people will have different expectations from organizations, brands and CEOs when it comes to transparency, privacy, digital detox and societal impact.

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Clients have called Gerrie accessible, enthusiastic and able to bring complex things in a simple way. He can live with that. He loves challenging the status quo, but is also experienced (read: old) enough to understand the value of common sense. Gerrie has got 25 years of experience in industries that got disrupted by the internet, which makes him a hands-on expert in dealing with the impact of 'digital'. Through his talks and workshops he's inspired and helped a variety of clients, ranging from FMCG corporates to AI start-ups, from government agencies to the World Chambers Congress. While he's in top of digital trends, the words he uses (too) often are 'user', 'why' and 'alignment'. A few years ago, he was so intrigued by blockchain, that he wrote a book about it ('Blockchain is WTF'). Before he fell in love with digital, he wrote about music, made television, founded 2 companies during his 15 years in London and was a civil servant. #generalist

Gerrie Smits

Chief Curiosity Officer. Intrigued by the impact of tech on business, people & society. Author/Facilitator/Speaker.

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