The Customer of The Now-Future
In this talk, Gerrie shows you how to understand consumer-centric trends to use them in your own context. Don’t pre-dict, but start pre-pare for the now-future.
More detailed information
Trying to predict the future is pretty pointless, really.
Instead, it's much more useful if we unravel current trends and map its potential impact on the customer.
Sure, the customer of the Now-Future is tech-enabled, but what is the effect this has? Hyper-personalisation, Digitally Connected,… What is happening now that we can extrapolate into the future?
Also, the customer of the Now-Future will still be a human (in most cases). So how do we use available tools to better understand deeper emotional and social needs? What if wearables can capture our emotions?
And thirdly, customers of the Now-Future will be more aware. It is very likely that people will have different expectations from organizations, brands and CEOs when it comes to transparency, privacy, digital detox and societal impact.
by
Clients have described Gerrie as accessible, enthusiastic, and adept at simplifying complex concepts. He embraces this characterization. He enjoys challenging the status quo while also appreciating the value of common sense, a trait that comes with experience (or as some might say, age).
With 25 years of experience in industries disrupted by the internet, Gerrie has become a hands-on expert in navigating the digital landscape. His expertise has benefitted various clients, spanning from FMCG corporates to AI startups and from government agencies to the World Chambers Congress.
While he remains up-to-date with digital trends, he tends to frequently use words like 'user,' 'why,' and 'alignment.' His fascination with blockchain led him to write a book about it ('Blockchain is WTF').
Prior to his immersion in digital, Gerrie's diverse background included writing about music, producing television, founding two companies during his 15 years in London, and serving as a civil servant.
Chief Curiosity Officer. Intrigued by the impact of tech on business, people & society. Author/Facilitator/Speaker.
Inspire growth and drive change - #1 speaker agency