Alain Thys

Alain inspires audiences from 1 to 1000 with practical ways to profit from customer & employee experience.

Dutch, English


Speaker, Consultant, Workshops




Sales, marketing & customer experience; HR, company culture & leadership; Technology, transformation & innovation


Alain wants to make the world a more customer-friendly place. Over the past 3 decades his work has influenced the experience of over 500 million customers and 350,000 employees in over a hundred countries. This has taught him the hard way what works and what doesn’t when the customer buzzwords fly around.

Today, he shares his expertise with management and executive teams, while continuing to work on more complex customer and employee experience design challenges.

He is the founder and Chief Coach of the start-up Customerfit and has authored, the highly referenced book So You Want To Be Customer-Centric? He is currently working on the The Customer Fitness Code, which will be its sequel.

Presentations and Topics

Sales, marketing & customer experience

The Customer Fitness Code

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Monetise customer experience

HR, company culture & leadership

How to Be(come) a Customer-centric Leader?

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The true meaning of customer-centric leadership

Technology, transformation & innovation

Industry 4.0. as an answer for the customer’s expectations in 2025

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Testimonials & References

"Alain provide a perfect key note opening to our Design Forward event. The audience really appreciated it and his talk was referenced at multiple points during the event (and after!). Ahead of the talk, Alain took the time to understand the brief, our business challenges and was really happy tailor WIP thoughts based on our feedback." 

James Carter, Global Brand Manager, Experian   

“The presentation was extremely well prepared and spot on! Additionally to being a great speaker Alain is a very good moderator and has a very didactic approach”. 

Yasmine Couderc, Group Head of Talent Management, Easyfairs  

"One of the most effective and brilliant sessions on customer-centricity I ever attended".  

Roberta Callarà, Director of Sales & Marketing, Hotel Savoy Rome   

"Alain is a great believer in customer-centricity. Lots of energy and ways to engage with audiences. You see how he connects and has a smooth way of providing insights that really help." 

Maximiliano Pin, Global Project Manager NPS, ING Bank

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All our speakers are specialised in on-site and online events, from in-company talks, over enhanced webinars to special format interactive sessions!