Patrick De Pauw CEO of Social Seeder. Employee advocacy expert. To be booked as/for Languages Tags Speaker, Consultant Dutch, French, English Employee Advocacy, Online Marketing Biography Topics Testimonials Pictures Get a quote Biography After more than 20 years as commercial director in several international companies, Patrick decided to launch Social Seeder with his partners 6 years ago. The reason was that we all underestimate the gigantic power of word of mouth. Along the way, companies forgot how to really communicate with impact. It’s all about having relevant and authentic messages. Today, Social Seeder is helping over 250 organisations in their employee advocacy program, and whow…they have learned a lot; the failures, the quick wins, the do’s and don’ts on how to create an authentic footprint as an organization. Sharing these insights is Patrick's real passion. Topics Marketing Your co-workers voices are gold! Lees verder How can you build a strategic employee advocacy program creating more business opportunities. More Company Culture Why Employe Advocacy is the future of your organisation Lees verder The incredible impact of your co-workers' voices can create a tremendous effect on your sales, marketing, brand image and recruitment. Therefore it should be seen as a strategic important asset for your future growth. More Testimonials Sessions Pictures you can use to promote your event Get a quote Request a Quote Keynote of my preference submit Pictures Quot Anchor 3

< back Making Change Simple Embrace the power of Simplification to boost the effectiveness of change initiatives. Make it Specific, Smooth & Small. More detailed information This presentation is aimed at professionals who are looking for a simple and pragmatic formula to enhance the success rate of a change project (personal behaviour or organisational change projects). Explore the fascinating 'Brainflix' metaphor, where you'll delve into the workings of our unconscious mind in decision-making. And discover how we can use simple principles to steer our unconscious mind in the direction of the desired behaviour. The key to overcoming common obstacles in change projects lies in creating momentum and engagement by focusing on 3 principles: Make it Specific, Smooth and Small. Specific: Define clear goals and translate them into tangible behaviours. Create a vivid image of desired change and trust the locals to make it specific. Smooth: Follow the path of the least resistance to engage your people. Give them autonomy, security and energy to go along in the desired change. Small: Take incremental steps that lead to significant change, acknowledging that action today shapes a brighter future. You will of course taste Cyriel's signature with pragmatic tools, interactive exercises, inspiring examples, and the necessary humor to elevate your change initiative to the next successful level. Ready. Set. Go. Request a quote Submit About For more than 20 years, Cyriel Kortleven has been inspiring organisations like IKEA, NASA and Unilever to approach Change with courage, confidence and enthusiasm. His pragmatic advice has earned him the nickname The Simplifier. In an increasingly complex world, we need new simple perspectives to enable us to navigate uncertainty and to turn problems into opportunities. Be ready for practical tips & tools to help you as a leader drive behavioural change. Your audience will be armed with new language and a boost of energy to transform the fear of change into a positive attitude towards the goals you want to achieve. Cyriel uses interaction and humour to create a context where people think and feel differently to reignite their appetite for creativity, taking risks and achieving ambitious results. More than 300 recommendations on Linkedin are proof of his track record of satisfied clients. Don’t mind the change. Change your Mind. Cyriel Kortleven Boosting the Change Mindset and Simplifier

Saskia Van Uffelen How can we create a new culture in our organisations? Digital Skills Leader Belgium, boosting Future Skills and Jobs for everybody! To be booked as/for Languages Tags Speaker, Consultant, Workshops, Coach Dutch, french, English Intrapreneurship, company culture, future skills Biography Topics Testimonials Pictures Get a quote Biography Saskia leads the National Coalition for Digital Skills & Jobs for Belgium. In this role she focusses to skill/re-skill all talents to maximize the activation of everybody in the changing employment market going forward. As a manager, Saskia Van Uffelen always keeps a keen eye on the human aspects of collaboration in a company. She focusses heavily on ensuring the synergies between the different generations present in the workplace. In interviews, opinion articles and her book ‘Iedereen Baas! – Tous Patron!’ she encourages her colleagues to pay more attention to it as well. The world, our society, is changing and is screaming for a new model. We are living in a digital age, where everyone and everything is connected, where competition is no longer coming from within the sector and customers, users and citizens are in the driver’s seat. Data is gold and sharing is the new having. Dare to help build a new business world, with a balance between results in the short and long term. But dare just as much to help to build another society through personal life choices – a society that is ready for the next generation. ‘Dare for tomorrow’ is the title of her latest book. Topics Digital Transformation Dare to change Lees verder How long can you manage your organisation, your team or your life without changing anything fundamental? Dare for the future! More Future of Work Digital Skills: Prepare your employees for the digital transformation Lees verder Are your employees future-ready ? What can they do to maximise their growth potential in a digital world. More Company Culture The war for talent; be prepared Lees verder How to attract the right people and how to determine which talents you need for your business More Testimonials Sessions Pictures you can use to promote your event Get a quote Request a Quote Keynote of my preference submit Pictures Quot Anchor 3

< back Uniting Forces: Team Building and Collaboration Nurturing cohesion and empowering teams to achieve extraordinary results More detailed information In her captivating keynote address on teamwork – teambuilding & teambinding, Julie Brown brings a wealth of experience and insight to the forefront, drawing upon her remarkable journey in polar exploration and personal resilience. A team, often curated by external forces in corporate settings, comprises individuals chosen for their diverse competencies. However, as Julie underscores, the true strength of any team lies not solely in individual skills but in the cohesive bonds that foster constructive collaboration toward shared objectives. Julie delves into the essence of healthy teams, emphasizing their capacity to uplift and propel one another toward continuous growth. In her narrative, growth emerges as a fundamental imperative, driving teams to consistently elevate their performance and achieve multifaceted success. Through her profound understanding of effective leadership, Julie elucidates the distinction between merely assembling a team and cultivating a resilient, sustainable entity capable of transcending individual victories. By binding team members together with a shared vision and sense of purpose, leaders lay the groundwork for extraordinary achievements within organizations. Join Julie Brown as she unravels the secrets of effective team building and collaboration, igniting inspiration and empowerment among audiences to forge stronger, more resilient teams poised for unparalleled success. Request a quote Submit About Julie Brown, born in 1964 in Detroit, Michigan, USA, is a founding partner and managing director of Polar Circles/Polar Experience expedition activities since 1999. With extensive experience in polar exploration, she serves as a project manager and communications director for her team of polar guides. In addition to expedition management, Julie specializes in developing and delivering corporate activities, including keynote presentations and inspiring motivational speeches to diverse audiences. Fluent in English as her native language, Julie is also proficient in Flemish/Dutch as her second language and conversational in French. Her unique ability to translate the rich metaphors from ambitious polar expeditions into relevant lessons for the business world adds an unexpected spark to any event. With over 20 years of public speaking experience, Julie excels in connecting with live audiences, particularly during spontaneous Q&A sessions, where she shares real anecdotes and visual stimulation from polar expeditions. Julie's journey into polar exploration began under the guidance of Dixie Dansercoer (1962 – 2021) during her first polar expedition to Antarctica in 2000, which included a Mount Vinson ascent. Since then, she has served as the project coordinator for various expeditions, such as the Bering Strait Odyssey in 2005, In the Wake of the Belgica in 2007-2008, Antarctic ICE in 2011-2012, and Greenland ICE in 2014. Beyond expedition management, Julie has also contributed to polar expedition cruises as a lecturer and guide in regions including the Antarctic Peninsula, Greenland, Svalbard, and Norway. Collaborating with Dixie, she has led corporate ICE Campaigns in Iceland, Spitsbergen, and Switzerland. Julie is not only an experienced explorer but also a prolific writer, having published several expedition-related accounts since 1998. In 2014, she co-authored "Surpassing Sastrugi," a book that draws relevant parallels for corporate audiences. Julie also maintains the Polar Experience blog, sharing insights and experiences from her expeditions. Julie was married to Dixie Dansercoer for 22 years until his passing in June 2021. Together, they have four children: Jasper, Evelien, Thijs, and Robin. Recently, they welcomed their first grandchild, Ender Dixie Dansercoer, into their family. Julie Brown Polar expedition coordinator and captivating storyteller, illuminating the parallels between polar expeditions and corporate challenges

< back Setting up ecosystem strategies for sustainable growth The power of the network for enterprises More detailed information In the old world, businesses competed against each other, but in the future, the competition will be ecosystem vs ecosystem. The world is changing too fast to go at it alone, we need partnerships to grow together. We see this trend materializing in China (Alibaba, Tencent, Haier) but also in the US, the big tech companies are behaving as ecosystems instead of stand-alone organizations. Are you ready to partner up and to play a value-added role in the network? Request a quote Submit About Dado Van Peteghem is a seasoned entrepreneur, renowned speaker, and thought leader in digital transformation, innovation, and ecosystem thinking. As a founding partner at the transformation advisory firm Scopernia, he has been instrumental in guiding organizations towards embracing the digital age. Dado is also a co-founder of startups such as Social Seeder and Speakersbase, platforms that have made significant impacts in their respective industries. Dado holds a degree in Communication & Computer Sciences from the University of Ghent, where his passion for merging technology with strategic communication first blossomed. Over the years, he has delivered over a hundred keynote speeches annually, captivating audiences with insights into the intricacies of digital transformation and innovative strategies for success. As an accomplished author, Dado has contributed to the business world with his published works. His previous books include "Digital Transformation" (2014) with Jo Caudron, "Corporate Venturing" (2018) with Omar Mohout, and "Metasystems" (2020) with Nils van Dam, all of which have been well-received for their practical wisdom and forward-thinking perspectives. Dado's latest book, "The Virtual Economy," co-authored with Jeremy Denisty, delves into the evolving landscape of virtual worlds and communities. In this groundbreaking exploration, Dado and Jeremy shed light on the emerging opportunities within the third wave of the Internet, characterized by artificial intelligence, immersive virtual environments, and blockchain technologies. "The Virtual Economy" offers a roadmap for businesses, governments, and society to harness the potential of this new era, providing strategies to engage and serve the next generation of customers, communities, and citizens. As a member of the strategy committee at leading fashion group Chalhoub Group in Dubai, Dado brings a global perspective to his work, often bridging insights from the Middle East and Asia with international trends and best practices. With his deep expertise and visionary outlook, Dado Van Peteghem continues to inspire and empower organizations worldwide to thrive in an ever-evolving digital landscape. Dado Van Peteghem Leading expert in the digital sector, frequent speaker, author and entrepreneur.

< back From idea to product-market fit Testimonial of a Corporate Entrepreneur More detailed information Everyone knows that Intrapreneurship and Innovation are key for growth. However, counless questions and opinions on who, how and when create a lot of confusion. For example, is ‘failing fast’ good or bad? How do you know you are doing the right things while the first orders are not in sight, and you are just burning money? How do you combine intrapreneurship in a corporation and at the same time meet the monthly targets? What makes a good intrapreneur? Who from sales should be involved? Should you listen to customers or follow Steve Jobs' way of just showing the customers what they always wanted but didn’t know. Yoav will share from his more than 20 years’ experience as a corporate intrapreneur best practice and lessons learned. Concepts from the startup scene are tuned to the reality of a cooperation and presented with a hands-on approach, memorable stories and examples in a fun and inspiring way. Request a quote Submit About Creative entrepreneur Yoav has an outstanding track record as the inventor of ClickShare and a pioneer in Virtual Reality. He excels at crafting and executing innovative and strategic visions for products and market strategies. Public speaking is his preferred method for sharing his extensive knowledge and over 20 years of experience. Yoav aims to entertain, motivate, and inspire audiences, infusing his talks with his unique brand of dry humor. Drawing from his gut and personal experiences, he covers the full spectrum from theory to reality to best practices. Specializing in topics such as game-changing innovation, creativity, intrapreneurship, and navigating uncertainty with perseverance, Yoav captivates audiences with his insights. Yoav Nir Co-inventor of ClickShare®, Virtual and Augmented Reality pioneer and author of the book Game-changing Innovation

< back Cracking the Productivity Code Unveiling Fresh Insights and Shattering the False Promises of Time Management More detailed information Are you tired of clichéd approaches to time management that offer false hope? Does your important work always seem to take a backseat? Are constant interruptions and pop-up notifications leaving you dissatisfied at the end of each workday? If you're ready for a game-changing keynote, look no further. Isabel De Clercq is here to challenge conventional wisdom and provide fresh insights that go beyond the illusion of complete control. In this captivating presentation, Isabel empowers business leaders, team managers and employees to make conscious choices about their focus, attention and productivity. It's not about gaining full control over your to-do lists. Instead, it's about regaining control over value creation for customers and leveraging your time effectively. Unlike other productivity and time management gurus who make empty promises, Isabel unveils the ultimate truth about productivity, dismantles the myth of absolute control and emphasises that our condition humaine, with its time and talent limitations, is not a threat but rather a liberation. By sidestepping the blame game on technology, Isabel reveals the true culprits responsible for our fragmented attention and provides tangible tools for organisations, teams and individuals to break free from the cycle of inefficiency. Her mission is to transform work environments into healthy spaces where employees can thrive, feel a sense of accomplishment and focus on tasks that truly make a difference. Get ready to shatter the status quo , challenge outdated notions and discover fresh perspectives that will revolutionise your approach to productivity. Isabel De Clercq's keynote is your ticket to unlocking true productivity and embracing a new era of meaningful work. Request a quote Submit About Meet Isabel! She graduated in Romance Philology and after a career at the University Language Centre of Ghent University and Wolters Kluwer Belgium, she has now become a sought-after keynote speaker and consultant. Isabel specializes in advising companies on their quest for sustainable work practices, disseminating her expertise through books, blogs, and podcasts. With a wealth of fresh perspectives, she's poised to revolutionize your approach to productivity in the hybrid workplace. Drawing on the latest research, Isabel adeptly bridges the gap between theory and practice, transforming scientific insights into actionable steps. Her approach is a breath of fresh air, injecting positivity into every step of your journey. Isabel's charisma extends beyond the stage. With a robust workshop background, she understands that the strategies advocated by the world's organizational gurus often clash with the complexities of real-world scenarios. Leveraging her extensive experience, Isabel translates even the loftiest ideals into practical steps tailored to our daily reality. Isabel De Clercq is passionate about the pursuit of good and sustainable work practices. She believes in the pivotal role played by what she terms the Holy Trinity: the individual taking responsibility for their own happiness, teams establishing effective agreements for synchronous and asynchronous collaboration, and organizations unequivocally embracing leadership and focus time. Expect a captivating storyline, firmly grounded in scientific research and always translated into the everyday reality of organizations. Audience members not only leave energized but also armed with a checklist of tips & tricks and a questionnaire to further their engagement. Isabel De Clercq Author and speaker passionate about the pursuit of good and sustainable work practices

< back Stalkerware - the spy inside all of us What about your privacy? More detailed information How would you feel if your ex-partner was constantly watching you digitally after the break-up? That he or she knows exactly what you say to whom, when you've been where and browses through your private photos and videos? Terrible right? Understandable: not only is your privacy seriously compromised, but you may no longer feel safe and at ease. The software used by perpetrators to do this is called stalkerware. During this lecture Eddy Willems will take you inside the dark world of some specific spyware: stalkerware. Why is stalkerware so special or isn’t it? Is this a new phenomenon? Eddy will guide you through the most common features of stalkerware. Is it easy to install? What are the differences between spyware and this kind of malware. How do the companies who create this software advertise themselves? Is it really legal? Eddy will show you a couple of examples. What are the technical challenges for the security industry? What can you do about it? What if your husband, wife, boyfriend, ex-lover or even father is using it against you? If you care about your privacy this lecture is a must. If you want to know more about spyware this lecture can open your eyes even more. Request a quote Submit About Eddy Willems is a globally recognized cybersecurity expert from Belgium. He serves as a board member for three prominent security industry organizations: EICAR, AVAR, and LSEC. Additionally, he holds the positions of Resident Security Evangelist and Global Security Officer at G DATA Cyberdefense. Eddy's involvement in the cybersecurity field dates back to 1991 when he became a founding member of EICAR, one of the world’s earliest security IT organizations. Throughout his career, he has held numerous additional roles within various security industry organizations. His expertise is regularly sought after by several CERTs, press agencies, print and online publications, as well as broadcasting media, including CNN. In October 2013, Eddy published his debut book, 'Cybergevaar,' in Belgium and the Netherlands under Lannoo. This was followed by a German translation and an updated English version titled 'Cyberdanger,' published by Springer in 2019. He is also a co-author of the Dutch science fiction cyberthriller ‘Het Virus,’ released in 2020. Eddy is renowned for his engaging speaking style and regularly delivers lectures and presentations worldwide, catering to audiences ranging from children to cybersecurity experts. He has spoken at prestigious events such as TEDx, captivating diverse audiences with his insights and expertise in cybersecurity. Eddy Willems Cyber Security Guru | Inspiring Speaker | Author #Cyberdanger | Security Researcher | Director | Security Evangelist at G DATA CyberDefense

< back How to make a difference? Plastic pollution is a worldwide epidemic. By now we are aware of this but how does real change come about? More detailed information Merijn Tinga AKA the Plastic Soup Surfer has influenced policy in the Netherlands and made companies take plastic products from their shelves. He has ample knowledge of recycling and consequences of plastic pollution. In his entertaining and sometimes funny presentations he uses his expeditions on selfmade surfboards from plastic-waste as the storyline. He inspires to take action and shows how you too can make a difference. Request a quote Submit About In 2014, Merijn constructed a surfboard using washed-up plastics and surfed along the Dutch coast, earning him the nickname "Plastic Soup Surfer." Sadly, mere awareness is insufficient for catalyzing change. Consequently, he shifted his campaign focus towards policy makers and companies. To date, Merijn's campaigns and expeditions have influenced political resolutions and led to product bans, demonstrating the impact of individual action. Alongside an expanding community of passionate individuals, he persists in achieving tangible results and effecting change. Merijn shares his story to inspire and educate others on how they too can contribute to making a difference. Merijn Tinga His surfboard is a weapon. His target: politicians and company ceo's. The goal: real change!

< back Leaving a Legacy Re-invent your strategies to boost your impact More detailed information Ever heard of the 17 SDG’s as defined by the UN? And did you know that 83% of the employees put purpose in the workplace in their top 3 motivators, on a much higher position than f.i. ‘reputation for growth’ or ‘distinction’? No? Then you should definitely hear out Kaat’s talk. Kaat brings a presentation full of inspiration, tools and a strong call-to-action to re-consider your strategies so that your company continues to be successful while boosting positive impact. ‘We don’t inherit the world from our parents, rather we borrow it from our kids’ is a highlighted proverb. If we want to show resilience and contribute to a better world, we have to start today, but how? This keynote will take you on a trip about why and how you should define more long-term goals, consider how you are changing the world and adopt new strategies that will make the next generations proud on your achievements. Kaat creates a platform of urgency and brings you strategic and hands-on expertise. This session provides the interactive tool ‘Legacy Canvas’ that will be available to you as a tool for further reflection. Some of the subjects that Kaat will treat: Awareness about how we all impact the world The importance of thinking in the long term, being innovative and purpose-driven by all means The impact your company has and why it matters to your clients and employees Tips and tricks to increase your positive impact The call-to-action: start today! You’ll be able to: Define your own impact goals Honestly assess the impact stage your company is at Define strategies to achieve your intended positive impact on the world- Use vocabulary to take your stakeholders in your long-term strategies and boost a mindshift Better the world Also available as workshop. Request a quote Submit About Kaat is an impact maker, author of two books and keynote speaker with a diverse track record in associations, governmental institutes and as an entrepreneur. For 6 years, Kaat managed the Sociale Innovatiefabriek, an accelerator for social innovation and social entrepreneurship. This experience nurtured her belief that everyone is a changemaker and that companies have the duty to deeper reflect about how they impact the world. As a hands-on member of the board of several associations, social enterprises, as well as a member of the jury in international contests, creating an impact has become the baseline of her life. Kaat teaches social innovation at Erasmus University College Bxl and through her consulting organization, Social Impact Projects, Kaat helps impact organizations to design and implement their growth strategies. Kaat is co-author of Zaken die je Raken, an inspiring book about how social make the world a better place. Recently, Kaat released the book Leaving a Legacy. Increase Your Social Impact, co-authored by Omar Mohout. This book is a stepstone in Kaat’s mission to inspire companies about their role as changemaker. “Everyone has the duty and possibility to create a positive impact.” Get inspired by Kaat about how to become a changemaker and leave the world a great legacy. Kaat Peeters Keynote speaker on a mission to boost changemakers. Inspirational speeches about strategies for impact

< back Thriving in the Workplace by Fostering Professional and Personal Well-being More detailed information Step into the world of enhanced resilience, reduced stress, and elevated well-being and job satisfaction in the dynamic context of hybrid work. Ann is here to inspire your audience, employees, or managers, always tailored to your organization's needs. She can deliver this as a comprehensive narrative or dive into one or more of the following themes to address the specific points that require attention within your organization: Boost Resilience: Cultivate the strength to flourish amidst challenges and change. Embrace a growth mindset over a fixed mindset. Opt for "motivation" rather than "mustivation." Reduce Stress: Embrace a life with less pressure and more balance. Learn to distinguish between healthy and unhealthy stress and discover that a certain level of stress is necessary for productivity. Preventing Burnout: Recognize the signs and build resilience to prevent burnout. Minimize Absenteeism and Presenteeism: Create a healthy work environment with engaged employees. Enthusiastic and driven employees are less likely to be absent. Enhance Focus: Master the art of targeted concentration for improved performance. With concrete tips, ensure better "brain management" and do the right things at the right time. Foster Connection: Build strong relationships and strengthen the sense of teamwork. Together, you can achieve more and deliver strong results. Efficient Hybrid Work: Navigate the world of flexible work smoothly. I'll teach you the dos and don'ts. Inspirational Leadership: Develop leadership skills that inspire and motivate. Using the 4 C's of the ideal leader (Communicate, Collaborate, Connect, Care), I'll provide you with valuable tools. Effective Communication: Learn to communicate with impact and empathy. Ensure psychological safety and make everything discussable. Taking Care of Each Other: Cultivate a culture of well-being and support. Productive Meetings: Transform meetings into valuable and productive sessions. Reimagining Email Management: Manage your emails in a smart and healthy manner. Request a quote Submit About Ann is a trailblazer in professionalizing well-being in the workplace. She held the distinction of being the first Wellbeing Director in Belgium at DPG media and has since become a highly sought-after and passionate speaker on topics such as well-being, work happiness, and leadership. Her mission is to persuade business leaders to integrate well-being into their organizations, making it an intrinsic part of corporate culture rather than a standalone initiative. She emphasizes that well-being within a company is a collective responsibility, highlighting the roles of the organization, managers, and employees. Ann motivates board and management teams while also inspiring individual employees with practical tips and insights to enhance resilience, foster a positive mindset, reduce stress, and achieve better work-life balance. She delves into topics such as efficient meetings, email management, and the significance of communication and connectivity, especially as organizations adopt hybrid work models. Ann is the author of the books 'Countdown to Monday' and 'Wellbeing = Profit,' and her collaborative effort with Prof. Stijn Baert resulted in 'je werk of je leven.' Her authentic and hands-on approach has made her a highly sought-after keynote speaker nationally and internationally. Her keynotes blend actionable tips from her books with a focus on the organizational and managerial aspects of employee happiness and engagement. Her presentations cover a range of topics, including: The rationale behind a well-being policy The roles of the organization, leaders, and employees in fostering well-being The importance of focus, breaks, and physical activity Nurturing connectivity in hybrid work environments Strategies for more effective meetings and email management Essential leadership skills in remote settings Stress and attention management techniques Cultivating a positive mindset during periods of change Self-care practices such as sleep hygiene, nutrition, and digital detoxification. Ann De Bisschop The first Wellbeing Director in Belgium :-), Author of 3 books, Keynote speaker & Wellbeing consultant

< back Care for the Planet Care for the Planet as a strategic pillar in your brand positioning More detailed information 70% of people don’t believe the sustainability efforts brands are making. Green & purpose- washing have created trust issues between people and brands. Creating a positive impact on the planet is a responsibility demanded by employees, customers and governments. With a pragmatic step-by-step approach, aligned with your ESG strategy the CARE strategic framework helps you to place CARE for the planet into the core of your business strategy. Topics in the keynotes are: How can the CARE Principles help you to accelerate your sustainable strategy. How can you bring transparency, honesty and authenticity in your sustainable journey. Prepare yourself for the current and next generations of customer needs. How to collaborate with sustainable partnerships and stakeholder management. How can external collaboration help you grow sustainably. This keynote gets you introduced and inspired by the CARE strategic framework to accelerateyour sustainable ESG #esg #sustainability #csr #green #impact Request a quote Submit About As an international keynote speaker, author and seasoned brand consultant, Isabel helps companies pivot toward a caring, sustainable, and impactful business strategy. The CARE strategic framework helps organizations transform with CARE, an acronym that stands for collaboration, agility, reliability, and empathy. Verstraete gives guest lectures with the CARE Principles at reputed universities such as Vlerick, Nyenrode, TU Delft or VU University in Amsterdam. Isabel researched during the pandemic how certain companies deal better with a crisis and discovered there is a pattern behind their success. She wrote a book about it called: ‘Does your brand care? Building a better world with the C A R E Principles.’ The C A R E Principles urges companies to place CARE for people and the planet at the core of the business strategy. Applying the CARE Principles starts internally by taking better CARE of your employees. The strategic model extends to clients, stakeholders, and CARE for the planet and taps into the ESG strategies. Isabel Verstraete Speaker, workshops, brand strategy expert, and author