Jochen Roef

Founder of future-shaping companies.
Mind of an alchemist, heart of a buddhist, gut of a samurai.

Jochen Roef (1979) is founder of Blinc Sales Institute, and founder/CEO of, both trend-setting companies in their market segment. Jochen is passionate about human resources, sales and HR. After obtaining his master's degree in psychology, he entered several sales positions, which nurtured his fascination for sales and human diversity. He co-developed the RIO method, a groud-breaking and super practical marketing- and sales methodology that creates hyperpersonalized customer experiences. Blinc Sales Institute has supported 300+ companies in up- and reskilling their salesforce to meet and exceed customer expectations. Blinc supports the commercial management and sales teams of KBC, Showpad and Puratos, among others. In addition, with Jochen creates pioneering AI applications that help HR departments worldwide to win the 'war for talent'.





Dutch, English

Sales, Marketing & Customer Experience, Technology, Transformation & Innovation, HR & Company Culture

Speaker, Trainer

Sales, Customer Experience, Commercial psychology, Selling in a digital age, new sales paradigm, AI in HR

Presentations and Topics

Selling in 2020: less contact, more impact!

Selling, is that even of today's time? What is the added value of sales people in a society where customers are up to their ears informed, everything is available online and business is delivered to your doorstep within 24 hours?  Selling in 2020 is fundamentally different from traditional commercialism. Customers today want to be serviced in a way that is 'hyperconvenient' and 'hyperpersonalised'. Customer experience is king!   How to achieve maximum personal impact, sales results and customer satisfaction in a minimum of time, that's the core of this keynote. Using the highly pragmatic RIO model, the modern purchasing process is built step by step, including preferences and rejects, do's and don'ts of each type of customer, leading to the highest possible customer appreciation.  Selling in 2020 is interspersed with practical examples of progressive market leaders who have implemented the RIO methodology throughout their commercial organization in recent years. As a result, the concepts are given a highly practical interpretation that provides instant inspiration for sales professionals, sales trainers, product developers and marketers.

The pleasure of selling

Motivating sales professionals is a challenge! It has been proven that the positive impact of wages, bonuses and incentives is temporary, but what is the alternative?  The Pleasure of Selling' starts where classic incentivisation ends and brings the audience to the heart of the matter, intrinsic motivation. The Pleasure of Selling' is a voyage of discovery, where different sources of motivation are explored and tapped into. The result is salespeople who are visibly re-rounded and spread a positive vibe to internal and external customers!

The leverage of AI in HR

Is it true that with 7.7 billion people worldwide and a population growth of 227,000 people a day, there really is a shortage of talent? No way! Only when you look at it from a hardskills lense. This keynote demonstrates in a practical way how AI can map out people's real potential, thus providing a broader view of the real talent that is available. The HR department can end the 'war for talent' if fear of AI is transformed in collaboration with AI.

Testimonials & References

We all know the clichés of giving training or a keynote to salespeople. Very hesitant, because there's not much we can learn... Jochen breaks this cliché, because in this session he lets the salesmen look at themselves... and what their innate skills are to sell their products. The confrontation with our type of personality to use it as a positive element in sales is very well applied here. 

Brecht Vandenborre, Sales Director Stas

After the hard-selling techniques, consultative selling theories and other sales gurus, you have Jochen Roef with both a very workable model and a model that gives you insight into your own personality and the difficulties you sometimes experience as a sales person. Where others want to put forward one particular method to improve your sales success, Jochen will above all give you the idea that everyone is different and successful through the use of other sales techniques. Rarely have I had a training that has stayed with me like that and that I could start using right away. 

All this in a relaxed setting with the occasional humorous witticism tops it all off. 

Yentl Vandenbroucke, Country Manager Belux Performanse

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