Humans & Machines in Sales
Using AI to Sell Smarter, Not Harder
More detailed information
AI is revolutionizing the way we connect with customers, predict buying behavior, and close deals. But technology alone doesn’t sell — people do. This workshop helps sales professionals and commercial teams harness the power of AI while staying authentic, human, and customer-focused.
Jochen Roef translates complex AI concepts into clear, actionable sales strategies. Through real-world examples and hands-on exercises, participants learn how to work with AI to boost performance, personalize communication, and win trust at every stage of the customer journey.
What you’ll learn:
How AI tools are transforming prospecting, lead scoring, and customer insights
How to use AI for hyper-personalized outreach and smarter follow-ups
Where to draw the line between automation and human connection
How to build trust in a world of bots, data, and algorithms
Concrete steps to start experimenting with AI in your sales process
This workshop is ideal for sales teams, business developers, account managers, and commercial leaders who want to future-proof their sales approach. No tech speak — just a powerful mix of strategy, tools, and human touch.
by
Jochen Roef (1979) is former founder of Blinc and current founder/CEO of Traicie.com, both trend-setting companies in their market segment. Jochen is passionate about innovation, HR and entrepreneurship.
After obtaining his master's degree in psychology, he entered several commercial and people management positions, which nurtured his fascination for human talent and diversity.
He authored 2 books and co-developed the RIO method, a groud-breaking methodology that creates hyperpersonalized human2human experiences.
Nowadays, Jochen creates pioneering AI applications that help HR departments worldwide augment and revolutionize recruitment processes.
Firm believer in human machine collaboration and domain expert "AI in HR"
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