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The future of HR, today!

Make your HR practices future proof

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We live in fascinating times. AI generated images win internationally renowned photography awards. Google Deepmind diagnoses 50 of the most complex eye diseases.

And what about HR? How are they adopting technology? 

Amidst the global war for talent, there is an huge opportunity to create unprecedented synergy between man and machine and tackle the current HR challenges. 

Based on 5 burning HR trends and 5 augmenting technology, this talk takes HR professional on the path to future proof HR practices. Down to earth and reality based, we look at how HR can gradually integrate technology and create massive value for themselves, candidates and employees.

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Jochen Roef (1979) is founder of Blinc Sales Institute, and founder/CEO of, both trend-setting companies in their market segment. Jochen is passionate about human resources, sales and HR. After obtaining his master's degree in psychology, he entered several sales positions, which nurtured his fascination for sales and human diversity. He co-developed the RIO method, a groud-breaking and super practical marketing- and sales methodology that creates hyperpersonalized customer experiences. Blinc Sales Institute has supported 300+ companies in up- and reskilling their salesforce to meet and exceed customer expectations. Blinc supports the commercial management and sales teams of KBC, Showpad and Puratos, among others. In addition, with Jochen creates pioneering AI applications that help HR departments worldwide to win the 'war for talent'.

Jochen Roef

Founder of future-shaping companies.
Mind of an alchemist, heart of a buddhist, gut of a samurai.

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