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Fredo De Smet

Ask him anything about technology, change and creativity. But also about culture, both in society and organisations.

Dutch, English


Speaker, Moderator


Culture, Creativity, Digital Humanism, Finding your voice, Value of attention, Executive whispering, Vulnerability and leadership, Ethics



Technology, transformation & innovation


Fredo - born Frédéric - De Smet graduated in 2001 with a master's degree in Art Science and History, on a philosophical essay questioning the value of reality. This was based on a study about art, film, postmodern philosophy and popular culture. While writing this manifest, Fredo started working as head of production at the local radio The passion for pop culture resulted in an upbeat career in the local nightlife. After working as a music producer and curator for over a decade, passing through the cities of Paris, London, Barcelona, New York and others, Fredo engaged in experiential marketing. He developed several initiatives to connect media and audiences (virtual reality, audio stories, Art Fair, conferences), this both as freelance creative and as the entrepreneur behind the concept agency Avenue L. In the last few years, Fredo has been working as an independent curator & consultant on human/technology relations. In 2015 he started working as an advisor at the public broadcaster VRT and as advising curator for Hello, Robot at Design Museum Ghent. In addition, he manages Gent M, an online publisher/thinktank that expresses views about the ethical and actual impact of technology on our lives through a podcast, among other things. He'll help you focus on what is not visible.

Presentations and Topics

Technology, transformation & innovation

Roll over Beethoven

Lees verder

The problem with creativity

Testimonials & References

“In the grey zone of the future he tries to discern rules for an artificial stupidity, which is nothing but an ethic for times of disruption.” 

— Roland Legrand - Senior Journalist, De Tijd.  

“After reading Sapiens and Homo Deus, I was left behind as a young father with a feeling of powerlessness, bitterness and pessimism. Thanks to this book I found a critical yet hopeful view of the future. Fredo's constructive tips for dealing with technology in a healthy way deserve a place in every living room.” 

— Thomas Joos, Founder & CEO HyperNova.

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