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Olivier Van Duüren

An international public speaker, trend sensemaker, executive whisperer, startup builder, transformer, innovator, active investor and author.
Olivier is a thought leader on personal and business transformation advising companies to find balance between performing and transforming. Olivier works with global, regional and local organisations from startups, scaleups, medium to large organisations.

Dutch, French, English


Speaker, Moderator, Workshops, Consultant


Future Trends, Digital Transformation, Storytelling, Start-up, Scale-up, Innovation, Operational Excellence



Business and Strategy; Technology, transformation & innovation; Sales, marketing & customer experience


In September 2016 Olivier Van Duüren launched The Dualarity (, a business and a book, on how to take the pain out of your personal and business transformation, leaving you with a regained sense of spark. After 22 years working in the senior international executive ranks at one of the world's most successful technology companies called Microsoft, he has a unique perspective on the intersection of innovation, transformation, human behavior and societal changes. Olivier has held several senior level global and regional positions at Microsoft spanning sales, operations, marketing, business development, change management, innovation and strategy across consumer, online, retail, advertising, publishing and enterprise crossing all industries (B2C-B2B). He started at Microsoft in 1994 working out of the Benelux to global travelling out of Paris, London, Seattle and New York. He is an active founding investor in 9.5 Ventures ( building tailor-made startups for Corporates. He is a board member or strategic advisor in multiple startups and corporateas. He publishes in Newsweek. Olivier is a professor at the Zigurat Business School (linked to the university of Barcelona) for Technology and Innovation, guest lecturer at different Business Schools, a member of the Professional Speaker Association and Key Person of Influence UK (KPI). As part of The Dualarity Jixso partnership the ‘Visual Senseformers’ he helps organisations to envision and visualise a future proof strategy and culture, ready for the transformational age.

Presentations and Topics

Business and strategy

Transform while performing

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To sparkle in your transformation your need to
- See what’s happening at the outside
- Understand how to respond as a person and as a business
- Find balance in performing (operational excellence) while   transforming (innovation excellence)

Business and strategy

Understand how to transform as a person and business

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Business and strategy

What is Startup to Scaleup lifecycle

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From Startup to Scalup – the startup-scalup life-cycle, value creation, value capture and value sustainability.

Business and strategy

Putting transforming while performing into action

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- Help you to Transform while Performing (Why)
- Accelerate the co-creation and adoption of your Strategy and Culture (What)
- Mix of Visualisation, Inspiration, Facilitation and Co-Creation (How)

Business and strategy

What can you learn from the top 20 Business Transformation of the past decade?

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Technology, transformation & innovation

See what’s happening on the Outside

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Sales, marketing & customer experience

How to sparkle in telling and selling your Story

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Shoot for the heart, capture the mind and end with a smile. Communicating your ideas is the currency of today to evolve your personal and business brand.

Testimonials & References
  • I had my doubts when Olivier and Kristof promised us that a two-day seminar would result in a new mission, new ambitions, priorities and values for Torfs. My expectations were more than fulfilled! The clever questions and pertinent inspirations of Olivier, combined with Kristof's stunning drawings, boosted our team process and output! Our management team is today 'stronger in its shoes' than ever!’ Wouter Torfs, CEO of Torfs

  • As keynote at our global flagship event on intelligent urban transport systems and vehicles, Olivier provided vital inspiration at this time of deep change in the mobility sector. With his passion, he was able to capture the audience, delivering an impassioned and engaging speech. I have no doubt that his energy stimulated the room, challenging us as individuals, professionals and a sector as a whole. It was also a pleasure to work with Olivier who is highly professional, accommodating, organized and gracious.’  Mohamed Mezghani, UITP Secretary General

  • ‘I couldn’t have wished for a more productive or more valuable session with our top 100 leadership. Since first involving The Dualarity and Jixso, aka the Visual Senseformers, in our transformation, their level of engagement, empathy, preparation, & attention to detail has been second to none. We will look back on our Leadership event in Berlin as the moment that we formulated a clear future direction, shifted as a team & as an organization. And we have beautiful murals to remind us of the fun that we had!’  Steve Collar, CEO of SES, the world-leading satellite operator

  • It was a great pleasure to have Olivier as full day keynote speaker and workshop owner at the Executives’ Global Network Future of Work Member Event.  Our 90 C-Level members (CEO/COO/Fin/HR) present were delighted by his presentation, which was very insightful and thought-provoking. Straight after the event, I immediately recommended Olivier to my General Manager colleagues in the 14 remaining EGN countries. Pia Hinz, General Manager Executive Global Network

  • Management at the Table welcomed with Olivier, without any doubt the most inspiring author it ever invited since we started with our monthly breakfast sessions. A clear vision on the business model is essential and identifying the right technology to support that ambition is critical, for every type of business. But all this must be shaped and managed by humans. The Dualarity prepares both - businesses, as well as its people – to be 'fit for transformation' Peter Buelens, Strategy Consultant and owner @ Brewery of Ideas, organizer of management at the table.

  • We are amid unprecedented transformation of the world as we know it. As people and companies seek to navigate the pace of change, look to The Dualarity – an exceptional tool for those seeking guidance on how to lead your life, maximize your business, and harness innovation for good.” Carolyn Everson, Vice President, Global Marketing, Facebook

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