Transform while performing

To sparkle in your transformation your need to
- See what’s happening at the outside
- Understand how to respond as a person and as a business
- Find balance in performing (operational excellence) while   transforming (innovation excellence)

More detailed information

A. Succeed in ‘Digital’ Transformation: Customer at the Heart, People as the Soul and Digital as the Oxygen. All aligned to your company’s purpose, ambitions and Culture.

B. Stay young, hit re-fresh and re-imagine your business strategy and culture to iterate, Innovate or Disrupt. Build an innovation strategy and culture to iterate, innovate or disrupt? How can you balance operational excellence and innovation excellence? What can you learn from others like Spotify, Google, Amazon, ING, Scandinavia, European Scaleups?

C. Future Proof your culture, organization, leadership and people. Understand the core Principles and strategies to Transform while Performing. What can you learn from Startups and Incumbents?


In September 2016 Olivier Van Duüren launched The Dualarity (, a business and a book, on how to take the pain out of your personal and business transformation, leaving you with a regained sense of spark.

After 22 years working in the senior international executive ranks at one of the world's most successful technology companies called Microsoft, he has a unique perspective on the intersection of innovation, transformation, human behavior and societal changes.

Olivier has held several senior level global and regional positions at Microsoft spanning sales, operations, marketing, business development, change management, innovation and strategy across consumer, online, retail, advertising, publishing and enterprise crossing all industries (B2C-B2B). He started at Microsoft in 1994 working out of the Benelux to global travelling out of Paris, London, Seattle and New York.

He is an active founding investor in 9.5 Ventures ( building tailor-made startups for Corporates. He is a board member or strategic advisor in multiple startups and corporateas. He publishes in Newsweek.

Olivier is a professor at the Zigurat Business School (linked to the university of Barcelona) for Technology and Innovation, guest lecturer at different Business Schools, a member of the Professional Speaker Association and Key Person of Influence UK (KPI).

As part of The Dualarity Jixso partnership the ‘Visual Senseformers’ he helps organisations to envision and visualise a future proof strategy and culture, ready for the transformational age.

Olivier Van Duüren

An international public speaker, trend sensemaker, executive whisperer, startup builder, transformer, innovator, active investor and author.
Olivier is a thought leader on personal and business transformation advising companies to find balance between performing and transforming. Olivier works with global, regional and local organisations from startups, scaleups, medium to large organisations.

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