Anja Cappelle

Digital pioneer with a passion for leadership, sales and intrapreneurship

Anja started working for digital agency The Reference 25 years ago, and became its Managing Director in 2007. Under Cappelle’s leadership, The Reference grew from 30 to 160 experts working in multidisciplinary teams from offices in Ghent, Antwerp and New York. She created a strong company culture, a dynamic agile collaboration style with long-term clients, and a management team that combines result-oriented thinking with multi-disciplined teamwork. Anja also played a key role in opening The Reference’s office in Manhattan in 2017, and the acquisition of US agency Karbyn.

After 25 years at The Reference, she now is managing partner at Speakersbase to share her sales & marketing skills and her vision on leadership.


Dutch, English


HR & Company Culture, Business, Strategy & Management, Sales, Marketing & Customer Experience, Technology, Transformation & Innovation


Trainer, Speaker, Executive workshops, Moderator


Intrapreneurship, Technology, Sales, Digital transformation, Building companies, Leadership, Digital Marketing

Presentations and Topics

HR, company culture & leadership

Help, I'm new in charge. What now?

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How to grow in a manager role

Technology, transformation & innovation

Intrapreneurship as a driver for company growth and employee engagement

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Put the entrepreneurial spirit of your employees to work

Testimonials & References

I worked with Anja when at different companies and thus at different occasions. She is the living proof that women should run more businesses. She is smart, extremely human, innovative, an excellent people manager and extremely supportive to help people, customers and partners reach their goals. A recommendation simply isn't enough to thank her for her value and I consider myself very lucky to have such a courageous and out-of-the-box thinking friend.

J-P De Clerck

Combine intelligence with a big heart. Add an infallible gut feeling and then some steel balls.  That way you'll almost come close to a captain like our Anja.

Peter Van Wijnaerde

I'm afraid I can't adequately describe how I have evolved professionally but more specifically as a human being thanks to Anja. Thank you so much for that!

Bart Verhoeven

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All our speakers are specialised in online events, from enhanced webinars to special format interactive sessions!