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7 essential ingredients for a successful digital transformation

Transformation is incontournable. Doing it right too.

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Digital transformations are difficult to pull off. Even digitally savvy industries, such as high tech, media, and telecom, are struggling. What are they missing? How can you, too, turn them into a success for your customers, partners and your employees? In other words, how can you improve the success rate of your digital transformation? 

Based on her 25 years of experience in Belgium's leading digital agency, she reveals the 7 key ingredients for success and helps you to avoid typical pitfalls. Her keynote is peppered with concrete examples from the field. In short: insightful and actionable!

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Anja started working for digital agency The Reference 25 years ago, and became its Managing Director in 2007. Under Cappelle’s leadership, The Reference grew from 30 to 160 experts working in multidisciplinary teams from offices in Ghent, Antwerp and New York. She created a strong company culture, a dynamic agile collaboration style with long-term clients, and a management team that combines result-oriented thinking with multi-disciplined teamwork. Anja also played a key role in opening The Reference’s office in Manhattan in 2017, and the acquisition of US agency Karbyn. After 25 years at The Reference, she now is managing partner at Speakersbase to share her sales & marketing skills and her vision on leadership.

Anja Cappelle

Digital pioneer with a passion for leadership, sales and intrapreneurship

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