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Anja Cappelle

Digital pioneer with a passion for leadership, sales and intrapreneurship

To be booked as/for



Trainer, Speaker, Workshops, Coach, Consultant

Dutch, English


Anja started working for the digital agency The Reference 25 years ago and became its Managing Director in 2007. Under her leadership, The Reference grew from 30 to 160 experts working in multidisciplinary teams across offices in Ghent, Antwerp, and New York. She fostered a strong company culture, promoted dynamic agile collaboration with long-term clients, and built a management team that combines result-oriented thinking with multi-disciplined teamwork. Anja also played a pivotal role in opening The Reference’s Manhattan office in 2017 and in acquiring the US agency Karbyn. 

After 25 years at The Reference, she now serves as a managing partner at Speakersbase, where she shares her expertise in sales, marketing, and leadership vision.


7 essential ingredients for a successful digital transformation

Lees verder

Transformation is incontournable. Doing it right too.

Help, I'm new in charge. What now?

Lees verder

How to grow in a manager role

I'm afraid I can't adequately describe how I have evolved professionally but more specifically as a human being thanks to Anja. Thank you so much for that!

Bart Verhoeven

Combine intelligence with a big heart. Add an infallible gut feeling and then some steel balls.  That way you'll almost come close to a captain like our Anja.

Peter Van Wijnaerde

I worked with Anja when at different companies and thus at different occasions. She is the living proof that women should run more businesses. She is smart, extremely human, innovative, an excellent people manager and extremely supportive to help people, customers and partners reach their goals. A recommendation simply isn't enough to thank her for her value and I consider myself very lucky to have such a courageous and out-of-the-box thinking friend.

J-P De Clerck

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