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Jochen Roef (1979) is former founder of Blinc and current founder/CEO of Traicie.com, both trend-setting companies in their market segment. Jochen is passionate about innovation, HR and entrepreneurship. 

After obtaining his master's degree in psychology, he entered several commercial and people management positions, which nurtured his fascination for human talent and diversity. 

He authored 2 books and co-developed the RIO method, a groud-breaking methodology that creates hyperpersonalized human2human experiences. 

Nowadays, Jochen creates pioneering AI applications that help HR departments worldwide augment and revolutionize recruitment processes.