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How to Win the Game of Life
Elite sports lessons for entrepreneurs – building resilience, focus, and purpose-driven success
More detailed information
Entrepreneurship and elite sports share the same DNA. Both demand relentless dedication, performance under pressure, and the resilience to rise after setbacks. In this inspiring keynote, Ann Wauters draws powerful parallels between her championship career and the world of business — showing how the mindset of a top athlete can drive success in entrepreneurship.
With a career spanning Olympic Games, WNBA championships, and high-stakes finals — both won and lost — Ann shares the hard-earned lessons that shaped her journey. From crushing defeats to career-defining victories, she’s learned how to pivot without losing focus, and how to stay resilient without burning out.
This keynote offers an inside look into how elite athletes master mental toughness, build sustainable routines, and turn failure into fuel — insights that translate directly into the world of entrepreneurship.
What the audience will learn
How to build resilience through business uncertainty and market volatility
How to develop mental toughness for high-pressure decision-making
How to create sustainable routines for long-term performance
How to pivot strategically without losing sight of your core vision
How to transform failures and setbacks into future success
This keynote is perfect for
Entrepreneurs, business owners, startup founders, C-suite executives, and ambitious professionals who want to apply elite sports principles to achieve breakthrough business results.
Ann Wauters rose from an introverted, athletic girl to a global icon in professional basketball, captaining the Belgian Cats, winning at the highest levels, and redefining leadership in sport and business.
Next to that, she is Four-time EuroLeague champion, winner of the EuroCup, multiple domestic league titles, and WNBA champion in 2016 and Five-time European Player of the Year, Olympic athlete with a bronze medal at EuroBasket and leading the Cats at Tokyo 2021.
She brings 25 years of teamwork at the highest level—from leading elite basketball teams to coaching in the WNBA—and transforms her deep experience into instructive, inspiring keynotes that elevate teams and organizations to new heights.
Ann brings raw authenticity, elite sports wisdom, and proven frameworks to every stage. Whether you want to empower leadership, boost resilience, or uplift team culture, she equips audiences with strategies they can apply the minute they leave the room.
Ann’s high-impact talks center on:
Leadership Evolution: Traces her journey from introvert to internationally recognised captain, spotlighting courage, vulnerability, feedback, and emotional agility.
The Reimagined TEAM Framework: Trust, Energy, Accountability & Mindset—unlocking cohesive, high-performing teams, rooted in her Cats successes.
The Game of Life: Translatable tactics from elite sport to entrepreneurship—cultivating resilience through routines, belief, flexibility, and mental toughness.
Mentorship: she extends her influence through mentorship and training
She wrote The Game of Life and is co-author of Mentor Moves. Together with other athletes, she aims to spark a movement that breaks through isolation, loneliness, doubt, and uncertainty—by offering guidance, wisdom from life, storytelling, and deep expertise, as a counter-movement to the growing individualism and egoism in society. With Assists, she spreads universal mentorship principles to share her experience to others.
From Court to Boardroom: Elevate Your Team with Trust, Energy, Accountability & Mindset.
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