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Why Innovation Fails & 7 Keys to Success

How to innovate your organisation to stay relevant in these challenging times? The do's and don'ts of sustainable innovation.

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To remain successful, organizations must be able to respond effectively to the fast pace of change or event stay one step ahead of it. To make it possible, it is crucial to look at the future in the right way. This means embracing uncertainty, seizing opportunities, and recognizing threats in good time.

Why Innovation Fails not only teaches you how to look at the future, but also explains the most frequently made mistakes and highlights the most common pitfalls in the innovation process. In addition, you will gain greater insight into the technological evolutions of the next ten years and discover how this insight can be turned into a concrete approach that will build future-proof and successfully innovation companies and organizations.

In this compelling keynote, Joachim De Vos takes you into the future, how to correctly assess it with your organization and how best to structure innovation. He does this from concrete examples and gives very useful tools to get started right away or to make your existing innovation efforts more successful. The book on which the keynote is based was launched in June 2022 and immediately became management/marketing book of the month.

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Joachim De Vos (prof, MSc. ing. MBA), since 1995 top exec at Living Tomorrow, the leading international innovation platform connecting with 5M+ visitors about how the future could look like. He started TomorrowLab in 2007 as innovation consulting company working with over 600 companies on innovation, future strategy, technology and open innovation. He is a professor scenario planning at the University of Ghent. He is author of the book “Why Innovation Fails” bringing the real story of Kodak together with the inventor of the digital camera, Steven Sasson. Joachim talks about the future, how it could unfold and how to prepare your organization for this change. He talks with passion, vision, insight and most important practical experience with all these companies and consumer insights.

Joachim De Vos

International keynote speaker, author, business owner/executive & professor foresight. Focus on future, technology, foresight, strategy and innovation and how to prepare your organization.

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