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What matters to consumers: trends for today and tomorrow!

12 consumers trends that highlight what matters to people

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In a year infused with distress, instability and vulnerability, where we struggled through crisis after crisis, people are searching for meaning. The emerging trends for 2024 are centered around people recalibrating their roles and re-examining the world they live in and how they live in it. Whatever the context, this presentation will help you understand what matters to your audiences today and tomorrow.

This is not just a trends presentation, but a story about what matters to people. Based on cultural and macro analysis, collaboration with leading-edge consumers, and a 17-market quantification, this story brings you 12 consumers trends that highlight what matters to people.

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With 100 talks every year, Tom De Ruyck’s keynotes have inspired professionals across the globe to future-proof their business and ways of working. He has spoken in more than 50 countries and on 6 continents at major marketing, technology, customer experience and consumer insights events. 

Next to being Chief Growth Officer and Partner at global consultancy Human8, Tom is a teaching Professor at IESEG School of Management in Paris. He is co-author of 'The Consumer Consulting Board' and published over 80 papers and articles in academic journals and business magazines. 

Tom was awarded for his work many times, amongst others by the American Marketing Association, the CMO Council Asia and ESOMAR.

Tom De Ruyck

Tom’s talks will challenge your thinking and spark your view on the future of business & customer experience in this dynamic and high-tech world.

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