In September 2016, Olivier Van Duüren launched The Dualarity, a business and a book focused on alleviating the pain of personal and business transformation, leaving individuals with a regained sense of spark. After 22 years working in senior international executive ranks at one of the world's most successful technology companies, Microsoft, he has a unique perspective on the intersection of innovation, transformation, human behavior, and societal changes.

Olivier has held several senior-level global and regional positions at Microsoft, spanning sales, operations, marketing, business development, change management, innovation, and strategy across consumer, online, retail, advertising, publishing, and enterprise sectors, crossing all industries (B2C-B2B). He started at Microsoft in 1994, working out of the Benelux region and later traveling globally from Paris, London, Seattle, and New York.

He is an active founding investor in 9.5 Ventures, building tailor-made startups for corporates. He is a board member or strategic advisor for multiple startups and corporates and publishes in Newsweek. Olivier is also a professor at the Zigurat Business School (linked to the University of Barcelona) for Technology and Innovation, a guest lecturer at various business schools, a member of the Professional Speaker Association, and a Key Person of Influence UK (KPI).

As part of The Dualarity Jixso partnership, the 'Visual Senseformers,' he helps organizations envision and visualize a future-proof strategy and culture, ready for the transformational age.