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Understanding Generation Z in the workplace

Intergenerational Communication

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Radically different than Millennials, Generation Z has an entirely unique perspective on careers and how to define success in life and in the workforce.

To better understand the challenges facing this rising workforce and their impact on employers and the workplace, Mariam takes you on the discovery of Generation Z and dives into their individual behaviors, attitudes, and preferences; and separate the myths and stereotypes from reality, how generational stereotypes shape our society and influence (communication in) the workplace.

Not only will you discover the differences and similarities between generations, but you will also get tools on how to address intergenerational communication and embrace age diversity in the workplace. 

Especially for leaders who are now confronted with generation Z.  

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As a diversity and inclusion advocate and keynote speaker Mariam wants to help companies put diversity and inclusion higher on the agenda and help them understand the benefits that come with it.

After completing her Master's degree in Biomedical Sciences at KU Leuven, she continued her studies in consumer neuroscience. She helped various startups and organizations improve their marketing and visibility with a focus on diversity and inclusion.

She is also the founder and owner of the statement streetwear brand, KinArmat - female roots in Armenian-. The statements aim to start a conversation on topics ranging from gender equality and diversity to female empowerment. She was asked several times as a speaker to share her knowledge and experience but also to share the story of KinArmat and the marketing behind it.

By listening to the advice of a young and diverse woman, companies are offered a new perspective on marketing methodology. This will be needed if you want to attract diverse potential employees and become an inclusive company.

Mariam Harutyunyan

Diversity and inclusion advocate. It's time to start talking about your company's inclusion strategy from marketing to company culture.

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