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The shift from exclusive to inclusive consumers

Brands have to change the way they market to their customers

More detailed information

The marketing shift towards inclusive consumers requires adaptation, new strategies and moreover the understanding of this new type of consumers.

Several factors are responsible for the shift from exclusive to inclusive customers. Let's dive deeper into 5 driving forces behind these changes. 

  • What are the driving forces? 

  • What is inclusive marketing (and communication)? 

Get a better understanding of who your (new) customers are and the business case for doing the right thing wth practical tips of how to take action and move forward.

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As a diversity and inclusion advocate and keynote speaker Mariam wants to help companies put diversity and inclusion higher on the agenda and help them understand the benefits that come with it.

After completing her Master's degree in Biomedical Sciences at KU Leuven, she continued her studies in consumer neuroscience. She helped various startups and organizations improve their marketing and visibility with a focus on diversity and inclusion.

She is also the founder and owner of the statement streetwear brand, KinArmat - female roots in Armenian-. The statements aim to start a conversation on topics ranging from gender equality and diversity to female empowerment. She was asked several times as a speaker to share her knowledge and experience but also to share the story of KinArmat and the marketing behind it.

By listening to the advice of a young and diverse woman, companies are offered a new perspective on marketing methodology. This will be needed if you want to attract diverse potential employees and become an inclusive company.

Mariam Harutyunyan

Diversity and inclusion advocate. It's time to start talking about your company's inclusion strategy from marketing to company culture.

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