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The shift from exclusive to inclusive consumers

Brands have to change the way they market to their customers

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The marketing shift towards inclusive consumers requires adaptation, new strategies and moreover the understanding of this new type of consumers.

Several factors are responsible for the shift from exclusive to inclusive customers. Let's dive deeper into 5 driving forces behind these changes. 

  • What are the driving forces? 

  • What is inclusive marketing (and communication)? 

Get a better understanding of who your (new) customers are and the business case for doing the right thing wth practical tips of how to take action and move forward.

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As a diversity and inclusion advocate and keynote speaker, Mariam aims to assist companies in elevating diversity and inclusion on their agendas and understanding the associated benefits. After obtaining her Master's degree in Biomedical Sciences from KU Leuven, she pursued further studies in consumer neuroscience. Mariam has supported various startups and organizations in enhancing their marketing strategies and visibility, with a particular emphasis on diversity and inclusion.

Additionally, Mariam is the founder and owner of the statement streetwear brand, KinArmat - female roots in Armenian-. The brand's statements are designed to initiate conversations on topics ranging from gender equality and diversity to female empowerment. Mariam has been invited multiple times as a speaker to share her expertise and experiences, as well as to narrate the story of KinArmat and its marketing strategies.

By heeding the insights of a young and diverse woman, companies gain a fresh perspective on marketing methodologies, crucial for attracting diverse talent and fostering inclusivity within their organizations.

Mariam Harutyunyan

Diversity and inclusion advocate. It's time to start talking about your company's inclusion strategy from marketing to company culture.

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