In his compelling lectures, Rik provides organizations with insights into the impact of 'The New Normal' on the workplace, now intricately woven through digitalization. He stresses the necessity for companies to operate as interconnected networks and elucidates how 'The New Normal' has transformed both customer behavior and market dynamics, with customer-centricity emerging as the linchpin for success.

Expect no mundane technological discourses in Rik's presentations. Instead, his keynote focuses on how customer needs and behaviors serve as guiding lights for enterprises, underscoring the pivotal role of advanced technologies in this paradigm shift. Rik offers invaluable insights into how companies can adapt to this new reality to thrive in an ever-evolving landscape.