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The Art and Craft of Customer Centricity

Mastering customer-centricity in a changing world

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Rik Vera’s keynote, The Art and Craft of Customer Centricity, is a foundational session that reflects his journey as a speaker and business thinker.


In today’s rapidly evolving landscape, the customer is the key to long-term success. This keynote explores how technology, societal shifts, and evolving expectations are reshaping customer behavior—and why businesses must adapt to stay relevant.


Rik challenges leaders with a crucial question: What would customers—or people—truly miss if your company or brand disappeared? He provides actionable insights on building customer-centric strategies that go beyond trends, ensuring lasting impact, loyalty, and business success.

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Rik is an author, futurist, business philosopher, coach, and inspirational keynote speaker with a focus on business models, leadership, innovation, and customer centricity. He is passionate about helping companies stay relevant in the future. 


Having delivered over 1500 keynotes in 62 countries, Rik captivates audiences with his unique blend of storytelling, visuals, and practical insights that prepare organizations for the future while providing actionable takeaways for today. Known for his Belgian humor, authenticity, and engaging presentations, Rik also specializes in leveraging the metaverse, AI, and data to future-proof businesses. 


He collaborates with companies to develop new growth opportunities, always sparking fresh ideas with a touch of humor.

Rik Vera

International keynote speaker, coach, author and advisor on the impact of all things digital on society and business.

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