The Alpha Standard: Redefining Tomorrow’s Customer Experience
What do the youngest generation — Gen Alpha — expect from brands, both online and offline?
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What do the youngest generation — Gen Alpha — expect from brands, both online and offline?
And how will their radically fluid expectations shape what all of us come to demand from experiences in the near future?
In this thought-provoking keynote, Tom De Ruyck unpacks the anatomy of tomorrow’s CX expectations through the lens of Gen Alpha and the theory of liquid expectations — the idea that once people experience something great in one domain, they start expecting it everywhere.
Based on exclusive, cross-generational research by Human8, Tom reveals how brands can stay ahead by designing customer experiences that are more personalised and create micro-joy.
Drawing from his work as a global thought leader in human-centered marketing and cultural foresight, Tom shares actionable insights to future-proof your brand in a CX world where Gen Alpha sets the bar — and the rest follow.
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With 100 talks every year, Tom De Ruyck’s keynotes have inspired professionals across the globe to future-proof their business and ways of working. He has spoken in more than 50 countries and on 6 continents at major marketing, technology, customer experience and consumer insights events.
Next to being Chief Growth Officer and Partner at global consultancy Human8, Tom is a teaching Professor at IESEG School of Management in Paris. He is co-author of 'The Consumer Consulting Board' and published over 80 papers and articles in academic journals and business magazines.
Tom was awarded for his work many times, amongst others by the American Marketing Association, the CMO Council Asia and ESOMAR.
Tom’s talks will challenge your thinking and spark your view on the future of business & customer experience in this dynamic and high-tech world.
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