Radical Customer Centricity
See Your Business Through the Eyes of Tomorrow’s Customer
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Many businesses think they’re customer-centric. Until they try this.
This workshop flips the script: instead of starting from your product or service, you start from the perspective of a future-focused, empowered customer. Through bold, imaginative questioning—What would Google do with your business? What if your company vanished tomorrow—who would care?—Rik guides teams to confront gaps between perceived value and real customer impact.
The result is a powerful reframing of your strategy, brand, and customer journey. This session is ideal for companies ready to evolve from customer-focused storytelling to truly customer-driven operations.
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Rik is an author, futurist, business philosopher, coach, and inspirational keynote speaker with a focus on business models, leadership, innovation, and customer centricity. He is passionate about helping companies stay relevant in the future.
Having delivered over 1500 keynotes in 62 countries, Rik captivates audiences with his unique blend of storytelling, visuals, and practical insights that prepare organizations for the future while providing actionable takeaways for today. Known for his Belgian humor, authenticity, and engaging presentations, Rik also specializes in leveraging the metaverse, AI, and data to future-proof businesses.
He collaborates with companies to develop new growth opportunities, always sparking fresh ideas with a touch of humor.
International keynote speaker, coach, author and advisor on the impact of all things digital on society and business.
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