Purpose & WHY-Power
Retain talent and grow leaders through meaning and motivation
More detailed information
In a world that’s evolving fast, people no longer follow titles — they follow purpose. In this keynote, Cedric explores how clarity of purpose fuels engagement, loyalty, and performance at every level of the organization.
Through neuroscience, psychology, and inspiring real-world stories, Cedric explains how “WHY-power” beats willpower — especially in high-pressure environments. Purpose isn’t a fluffy concept; it’s a core driver of resilience, focus, and leadership.
Attendees will learn how to align personal values with organizational goals, creating a deeper sense of meaning and contribution — essential for retaining talent and building future leaders.
by
Born in Brussels, Belgium, Cedric Dumont is a pioneer of BASE jumping and wingsuit flying, and has been a Red Bull athlete since 2000. With over 11,000 skydives and more than 2,500 BASE jumps—including records at extraordinary sites such as Lithuania’s Vilnius TV Tower, Montenegro’s highest railway bridge, Colorado’s Royal Gorge Bridge, the Jin-Mao Tower in Shanghai, Gocta Falls in Peru, and the Nazca Desert—Cedric blends audacious adventure with discipline and precision.
.
Holding a degree in Applied Sports & High‑Performance Psychology, he has coached elite athletes and top organizations worldwide—translating lessons from extreme environments into actionable insights for leadership, focus, trust, resilience, and sustainable energy. His trademark is “hyper‑awareness”: the razor-sharp state between flow and survival .
Cedric’s engaging keynotes draw on neuroscience, psychology, and personal adventure to empower audiences with clarity, purpose, emotional intelligence, and a bold mindset—tailoring talks on energy management, growth mindset, purpose-driven leadership, focus, trust in hybrid teams, and courageous risk-taking.
As an accomplished author, Cedric has written Dare to Jump, and in 2025 launched his latest book, Defy Gravity, a compelling guide to break mental boundaries, embrace discomfort, and cultivate accountability, freedom, and growth.
Cedric divides his time between leading extreme expeditions, public speaking, consulting, and writing—delivering his message in English, French, Dutch, German, and Spanish. His mission: help individuals and organizations defy their limits—both internal and external—by living fully present, purpose-driven, and resilient every day.
Adventurer • High‑Performance Psychologist • International Keynote Speaker • Author
Inspire growth and drive change - #1 speaker agency