Inclusive marketing and communication
The value of inclusive communication
More detailed information
Step into the realm of inclusive communication with Fatima Llhouh as she unravels the complexities of navigating a super-diverse society. Our cultural tapestry is expanding, and societal shifts are evident in evolving family structures, increased focus on individuals with disabilities, and the rightful inclusion of LGBTQ voices. However, are our communication practices evolving with the times?
In this enlightening keynote, Fatima explores the honest truth about our communication strategies. She challenges the status quo of creating personas that mirror our own experiences and relying on outdated briefing templates. Are we content with playing diversity bingo, merely checking boxes without fostering genuine connections?
Most importantly, Fatima delves into the core question: Why are we struggling to establish that authentic connection? Why do we find it challenging to address individuals as complete consumers throughout our communication journey, from strategic planning to implementation?
Join Fatima as she navigates through these queries, exploring the hybrid and ever-changing composition of our society. Beyond our borders, she draws valuable insights from neighboring experiences, offering practical learnings that can be seamlessly integrated into your business, brand, and communication strategies. This keynote is not just an exploration—it's a call to action for a more connected and inclusive future.
Fatima is not the most famous Flemish personality, or a big name you see everywhere. Yet, it's worth having your audience listen to her story.
In her keynotes Fatima shares insights from her book, "Unapologetically Ourselves," written in collaboration with over 20 inspiring women. She interviewed them about intergenerational traumas and strengths, the challenges of migration, and the untapped potential of women.
These stories form the foundation of her mission: engaging in a societal dialogue about how we perceive women, our daughters, women with migration backgrounds. It's a conversation about how we shape, break, mold, and guide women. A societal conversation about what's in our backpacks and what we do with it. Do we pass on what we know as the millennial generation, or do we challenge ourselves and our history? The story she tells is relevant to society as a whole, all layers of the population, all professional sectors. Because women are everywhere. And fortunately so!
Embark on a genuine exploration journey together with her and your audience. Fatima lets you peek into the backpacks of the women she has spoken to, tells about the imprint migration has left on them, about the invisible pains and equally invisible strength of women.
Why book her?
She brings an authentic story: As a 36-year-old woman with a multidimensional identity, she understands the journey through generations like no other. Her story is infused with personal experiences, challenges, and triumphs that come straight from the heart.
Inspiring testimonies: Her book is filled with stories from women from all walks of society. These are not fairy tales but real, raw, and inspiring stories of women who have embraced their uniqueness and found their strength.
Interaction with your audience: Her keynote is not a one-way street. Using interactive tools, she engages with your audience, shares anonymous experiences, and builds a sense of community during her session.
And if it's not to talk about the book, then perhaps for one of her two other areas of expertise:
Interview skills and emcee: Thanks to her training at WHY5 Research, she possesses the right interview skills. Additionally, she enjoys being a host! Looking for a moderator or host for your event? She has experience and is eager to expand it.
Communication strategy at LDV United: As a communication strategist at the advertising agency LDV United, her expertise lies in Diversity and Inclusion. It's a theme she often speaks about.
Looking for an inspiring session for your business event on inclusive communication and marketing? She's a delightful choice!
Octopus with various tentacles: millennial, single mom, daughter of migration, Moroccan roots, from midwife to communication strategist DE&I (Diversity, Equity, and Inclusion), storyteller