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How to still be relevant for people and society in 2035?

How businesses can create short and long term value for their customers while also achieving their own sustainable business objectives. Practical advice for businesses looking to create sustainable competitive advantage in the economy of the future.

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Rik is convinced that the next 10 to 15 years will be a unique period in time (The Twilight Twenties) in which the old will slowly fade away, a new society and economy will take shape and companies will experience the new. In this keynote, Rik shares a story about the history of the future. How did we get here, and what were the dynamics that shaped the present? Where do we go from here? And what does that mean for companies and the people who shape them?

In the past ten years, Rik has consistently proven (through his books, columns, blogs and during many keynotes) that he can predict how people, society and the business environment will evolve. This evolution is not necessarily linear or created thanks to a hype, it is always a dynamic storm of many factors that interact. The examples often followed months or even years later.

Rik therefore never zooms in on just one single aspect, such as technology, HR, customer centricity or a specific part of the value chain. None of these aspects make sense without taking their connection to the others into account, as industry boundaries blur or disappear and value chains change dramatically. Companies have to adapt and want to reposition themselves. Rik wants to include them in the story ‘how to still be relevant to people and society in 2035’ to show them how to do so.

The keynote is always tailored to the event, industry, audience or context. In addition, it is a lively, energetic and practical session to give you the tools you need to add value to your customers or organisation in the future.

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Rik is an author, futurologist, business philosopher, coach and above all a very inspiring keynote speaker. He looks at companies and organisations from his unique and surprisingly broad perspective and makes it clear to them how they can continue to be relevant in the ever digitising society of the future. He likes to challenge them to distinguish themselves within and even outside of their industry.

Rik writes and speaks passionately about business models, entrepreneurship, leadership, marketing, customer focus, sales, (digital) innovation and the interconnectedness thereof.

Rik Vera

International keynote speaker, coach, author and advisor on the impact of all things digital on society and business.

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