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Help, I'm new in charge. What now?

How to grow in a manager role

More detailed information

Managers and leaders are shaped irrevocably by their first management positions.  It is crucial not to leave them to their fate. Both organizations and individuals suffer considerably when a person has been promoted because of strong individual performance and then fails to adjust to management responsibilities.


  • misconceptions

  • how to prepare

  • how getting started

  • how to get better


  • For HR audience: how to support new managers?

  • For new managers: training, workshops and coaching.

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Anja started working for the digital agency The Reference 25 years ago and became its Managing Director in 2007. Under her leadership, The Reference grew from 30 to 160 experts working in multidisciplinary teams across offices in Ghent, Antwerp, and New York. She fostered a strong company culture, promoted dynamic agile collaboration with long-term clients, and built a management team that combines result-oriented thinking with multi-disciplined teamwork. Anja also played a pivotal role in opening The Reference’s Manhattan office in 2017 and in acquiring the US agency Karbyn. 

After 25 years at The Reference, she now serves as a managing partner at Speakersbase, where she shares her expertise in sales, marketing, and leadership vision.

Anja Cappelle

Digital pioneer with a passion for leadership, sales and intrapreneurship

#1 speakers agency

- Get inspired, learn & grow

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