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Demystifying AI

From Buzzword to Business Impact

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In this hands-on workshop, Richard cuts through the AI hype and brings clarity to what artificial intelligence really means for your organization today—and tomorrow. This session explores real-world use cases, ethical considerations, and practical tools you can start implementing immediately, regardless of your technical background.


What participants will learn:


  • The fundamentals of AI and machine learning in plain language

  • Practical business applications across industries

  • How to distinguish meaningful innovation from hype

  • Key challenges: bias, transparency, and responsibility

  • Actionable steps to begin or evolve your AI journey


Ideal for:


Leaders, teams, and decision-makers looking to build AI literacy and make informed, strategic choices about technology adoption.

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Richard van Hooijdonk is a highly sought-after international futurist, trendwatcher, and keynote speaker who guides organizations into the world of tomorrow. Since 2014, he has delivered over 3,000 keynotes in more than 30 countries, inspiring over 600,000 people worldwide. His presentations are energetic, visually engaging, and always future-focused.


As CEO of the Future Intelligence Agency Trendforce.one, he leads an international research team specializing in emerging and disruptive technologies, including artificial intelligence (AI), robotics, quantum computing, biotech, and blockchain. Richard has authored over 2,000 articles, 60+ white papers, and several books on the impact of technology on work, life, and society.


His strength lies in translating complex technologies into accessible insights, combining them with current trends and strategic implications. He not only shows what’s coming but also how to respond.


Richard is available for industry-specific talks (e.g. healthcare, education, government, finance, retail, construction, and agriculture) as well as broader keynotes on leadership, trends, work, and innovation.


Richard van Hooijdonk

Renowned trendwatcher and futurist and the man with several chip implants in his body.

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