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Building Bridges: Mastery in Intercultural and Intergenerational Communication

Navigating the Tapestry of Diversity in Modern Business

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This keynote sheds light on the significance of both intercultural and intergenerational communication in the modern business landscape. Participants will explore how cultural and generational differences influence business communication and learn practical strategies to address these challenges, crucial for success in an increasingly diverse work environment.

Delving into the complexity of communicating across cultural and generational boundaries, this keynote emphasizes the importance of understanding different communication styles, not only from a cultural perspective but also from a generational standpoint. 

Participants will gain insights into the unique characteristics and preferences of various generations in the workplace, from baby boomers to Generation Z, and how these factors impact interaction and collaboration. 

Najima also provides guidance on handling generation-specific challenges in feedback, leadership, trust, and time management. Through this layered approach, participants will develop a holistic understanding of effective communication in a diverse corporate landscape.

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Najima El Kasmi, founder of Almuruna, is a seasoned leader advocating for resilience, inclusivity, and people-centered approaches within organizations. With over two decades of experience, Najima has become a visionary in driving organizational development and empowering individuals.

Najima's innovative methodologies, rooted in authentic communication and experiential learning, aim to optimize organizational performance and foster a safe, inclusive culture. Her unique approach in professional development initiatives generates lasting impacts on both personal and professional levels.

About Almuruna

'Almuruna,' Arabic for flexibility and resilience, guides Najima's team in helping businesses discover and strengthen organizational resilience. Resilient organizations, in Almuruna's vision, are agile and future-proof, with a focus on inclusivity. The team at Almuruna recognizes the uniqueness of each individual, team, or organization, delivering customized organizational development to promote growth.

Expertise in Training, Workshops, and Keynotes

Najima is an expert speaker on various topics, including psychological safety, authentic communication, diversity and inclusion, and people-centered leadership. Her sessions reflect her ability to make complex topics accessible and relevant to a broad audience.

Publications and Awards

Najima's contributions to publications and projects, including receiving the Piet Cleemput Prize in 2006, showcase her dedication to impactful research. Her research on resilience enhancement, titled "Strong Mothers, Strong Children," has been published in The Journal of Social Intervention (2020).

Najima El Kasmi

Champion of leadership, flexibility, and forward-thinking within organizations, always with a deep core focus on resilience, connection, inclusivity, and people-centered leadership.

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