top of page

Building an Innovation Culture

4 Characteristics of a Future Proof Organization

More detailed information

Businesses are being confronted with a Transformation Tsunami. They need to be able to adapt constantly to survive rapid change. But is it enough to adapt your business to the next megatrend? To adopt the next-big-technology-thing? To slightly tweak your business model to evolving customer needs? Probably not!

To be future proof, we need to completely reinvent business models and embrace disruptors like Generative AI throughout our organization. And above all… we need to redesign our organizations to make our co-workers ready for any change that lies ahead. 

In his keynote talk, Tom will elaborate on how to create a culture of innovation and reinvention by embracing the principles of ‘purpose’, ‘empowerment’ and ‘collaboration. Moreover, he will explain how to activate them across the business by installing new daily habits around each of these. After all, organizations don’t innovate… people do! 

Request a quote


With 100 talks every year, Tom De Ruyck’s keynotes have inspired professionals across the globe to future-proof their business and ways of working. He has spoken in more than 50 countries and on 6 continents at major marketing, technology, customer experience and consumer insights events. 

Next to being Chief Growth Officer and Partner at global consultancy Human8, Tom is a teaching Professor at IESEG School of Management in Paris. He is co-author of 'The Consumer Consulting Board' and published over 80 papers and articles in academic journals and business magazines. 

Tom was awarded for his work many times, amongst others by the American Marketing Association, the CMO Council Asia and ESOMAR.

Tom De Ruyck

Tom’s talks will challenge your thinking and spark your view on the future of business & customer experience in this dynamic and high-tech world.

#1 speakers agency

- Get inspired, learn & grow

bottom of page