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AI: opportunity or threat?

Embracing AI for Future Success

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We must swiftly grasp the importance of human intervention and the vast potential of the future: the collaboration between humans and AI. The primary challenge ahead lies in mastering the art of cooperation between these two entities.


Artificial Intelligence (AI) represents a branch of computer science that empowers machines to undertake tasks typically associated with human intelligence. These tasks range from speech recognition and image processing to data-driven decision-making. AI enables computers to learn from experience and enhance their performance in task execution. However, it's crucial to understand that AI, contrary to science fiction portrayals, lacks consciousness or the ability to develop its own will. Its operations are confined within the parameters of its programming and the data it receives. Like any technology, AI has its dual nature: the beneficial and the detrimental aspects.


With these insights, Rik Vera explores the concept of dual usage in AI. It's imperative to recognize that AI can serve as both a significant force for good and a potential source of harm, with a spectrum of consequences in between. AI holds the potential to positively impact society by assisting in medical diagnoses, optimizing traffic management, fostering innovation, and enhancing efficiency across various sectors. Nevertheless, we must remain vigilant about its potential for misuse, such as spreading misinformation, orchestrating cyberattacks, influencing elections, or even developing autonomous weapons systems.


Let's not overlook the "ugly" aspects, as Rik aptly terms them—the unintended consequences or side effects of AI usage. Algorithmic bias, leading to unintentional discriminatory decisions, and job displacement due to automation are among the concerns we must address.


Given these intricacies, it's evident that confronting the significant challenges facing humanity, society, and businesses necessitates optimizing numerous interconnected variables in a complex and ever-evolving equilibrium. Humans are not naturally adept at this task, which is where AI emerges as an invaluable ally in the form of augmented intelligence.


In his keynote, "Is AI an opportunity or threat?" Rik will delve into AI's impact on businesses and demonstrate how companies can embrace AI and prepare for the imminent future. Being prepared for augmented intelligence and staying ahead of the competition is paramount. Rik will unveil actionable steps that businesses can implement today to seize a leading position. Therefore, if you aspire to be well-equipped for the era of augmented intelligence and gain a significant competitive edge, make sure not to miss this keynote.

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Keynote by 

Rik is an author, futurologist, business philosopher, coach and above all a very inspiring keynote speaker. He looks at companies and organisations from his unique and surprisingly broad perspective and makes it clear to them how they can continue to be relevant in the ever digitising society of the future. He likes to challenge them to distinguish themselves within and even outside of their industry.


Rik writes and speaks passionately about business models, entrepreneurship, leadership, marketing, customer focus, sales, (digital) innovation and the interconnectedness thereof.

Rik Vera

International keynote speaker, coach, author and advisor on the impact of all things digital on society and business.

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