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Writing for the Web: From Content to Conversion
Write web content that is not only scannable and SEO-friendly but also performs optimally on social media
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Great online content not only attracts visitors but also drives action.
In this workshop, you'll learn how to write texts that appeal to both algorithms and readers.
We’ll cover SEO, social media copywriting, and the use of AI tools like ChatGPT, Gemini, and Claude for more efficient content creation.
You'll discover how to quickly produce high-quality content without relying on external copywriters
If you’re looking for a speaker who can separate digital hype from real opportunities, book Clo Willaerts. With 25 years of digital experience, she spots trends early and tells it like it is, explaining what organizations need to understand today to stay relevant tomorrow.
Clo is a keynote speaker, trainer, moderator, and host. In Belgium, she is known as one of the original voices of the internet and has published eight books, including the Like a PRO handbook series (Digital Marketing Like a PRO, Content Marketing Like a PRO, Video Marketing Like a PRO). Her roots as an old-school tech blogger are unmistakable: curious, sharp, and always focused on the human side of technology.
Clo is a digital business expert, girl geek, tech optimist, avid keynote speaker, old-school tech blogger, and published author.
Inspire growth and drive change - #1 speaker agency
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